Strategic Communication & Branding Specialist Needed
Budget: $8 – $15 USD
Request for Communication Consulting Services
Context
As part of the launch of our international student placement operations in Tbilisi, we are seeking a communications consultant to support us in refining our strategy and enhancing our communication tools.
Objectives
We aim to strengthen our brand visibility and appeal to two key target audiences:
Universities based in Tbilisi – to develop partnerships and cooperation agreements.
International students, primarily from Egypt, Libya, Tunisia, and Nigeria – to promote our services and attract qualified applicants.
Scope of Work
The selected consultant will be expected to provide strategic and creative support in the following areas:
1. Communication Strategy Review
Audit of our current communication approach and positioning.
Recommendations for improvement aligned with our business objectives and target audiences.
Definition of key messages tailored to each segment (universities and students).
2. Branding & Visual Identity
Development of a coherent visual identity adapted to our brand and values.
Creation of a slogan and brand messaging that resonates across our different platforms.
3. Content Creation & Graphic Design
Design of visual content for:
Website
Facebook page
Instagram profile
LinkedIn page
Content should be professional, attractive, culturally relevant, and adapted to both institutional and student audiences.
Expected Deliverables
A revised communication strategy document.
A visual identity kit (logo, color palette, fonts, etc.) if needed.
Slogans and messaging tailored to each platform.
Graphic templates and visuals ready for publication.
Content calendar suggestions for social media rollout.
Timeline
We are looking to launch our online presence within the next 2 to 3 weeks. Therefore, we expect a proactive, agile collaboration with clear milestones and quick turnarounds.
Context
As part of the launch of our international student placement operations in Tbilisi, we are seeking a communications consultant to support us in refining our strategy and enhancing our communication tools.
Objectives
We aim to strengthen our brand visibility and appeal to two key target audiences:
Universities based in Tbilisi – to develop partnerships and cooperation agreements.
International students, primarily from Egypt, Libya, Tunisia, and Nigeria – to promote our services and attract qualified applicants.
Scope of Work
The selected consultant will be expected to provide strategic and creative support in the following areas:
1. Communication Strategy Review
Audit of our current communication approach and positioning.
Recommendations for improvement aligned with our business objectives and target audiences.
Definition of key messages tailored to each segment (universities and students).
2. Branding & Visual Identity
Development of a coherent visual identity adapted to our brand and values.
Creation of a slogan and brand messaging that resonates across our different platforms.
3. Content Creation & Graphic Design
Design of visual content for:
Website
Facebook page
Instagram profile
LinkedIn page
Content should be professional, attractive, culturally relevant, and adapted to both institutional and student audiences.
Expected Deliverables
A revised communication strategy document.
A visual identity kit (logo, color palette, fonts, etc.) if needed.
Slogans and messaging tailored to each platform.
Graphic templates and visuals ready for publication.
Content calendar suggestions for social media rollout.
Timeline
We are looking to launch our online presence within the next 2 to 3 weeks. Therefore, we expect a proactive, agile collaboration with clear milestones and quick turnarounds.