Shopify Store Overhaul

I'm in need of an experienced Shopify expert to refresh, redesign, and update my already-established Shopify store. Here's what I'm specifically looking for:

- A complete revamp of the site layout including a redesign of the homepage and improvement of the navigation menu. I am looking for innovative and customer-friendly designs using shopify themes with knowledge of HTML, CSS, and Liquid programming language for Shopify theme customization

- Integration of new functionalities plug-ins that can significantly enhance the user experience such as:
- Payment gateways (e.g., PayPal, Stripe)
- Shipping calculators and fulfillment services
- Email marketing and customer retention tools (e.g., Mailchimp, Klaviyo)
- Product review and social proof plugins
- SEO optimization tools (e.g., Yoast, SEO Manager)

- Enhancement of existing features on the site to make them more intuitive and efficient.

- Ability to optimize website performance for speed and SEO

Freelancers with strong UX/UI design skills and a robust portfolio of Shopify e-commerce projects are preferred.

- Experience in setting up product categories, collections, and variants

- Ability to create custom banners, sliders, and promotional sections on the website

- Knowledge of responsive design principles for mobile-friendly browsing experiences

- Strong communication skills to collaborate with stakeholders and understand project requirements accurately