Shopify Store Optimization for Enhanced Conversion
Budget: ₹12,500 – ₹37,500 INR
We are looking for an experienced Shopify optimization specialist to help improve the customer experience and increase conversions on our ecommerce store.
Our business provides trusted pond, lake, and waterway products to customers nationwide, and while our store is already built on Shopify (over 1400 products including variations) for close to 10 years, we are now focused on one key goal:
Turning more visitors into paying customers through a smoother, more intuitive shopping experience.
What We Need Help With:
We are not looking for a full rebuild — the foundation is already in place. Instead, we need a specialist to optimize what exists.
Key focus areas include:
Improving product page conversion rates
Streamlining the checkout experience
Enhancing overall UX (mobile + desktop)
Identifying friction points in the customer journey
Improving navigation and product discovery
Strengthening trust signals (reviews, guarantees, clarity of offer)
Reducing cart abandonment
Recommending and implementing Conversion rate optimization best practices
Ideal Candidate:
Strong experience with Shopify Conversion Rate and UX optimization
Proven track record of increasing ecommerce conversion rates
Understanding of consumer psychology and buying behavior
Ability to audit a store and quickly identify conversion leaks
Experience with tools like Lucky Orange, GA4, Shopify analytics, etc.
Bonus: Experience with niche ecommerce or outdoor/water-related products
Deliverables:
Full UX/CRO audit of the current store
Clear list of prioritized improvements (quick wins + long-term fixes)
Implementation of selected changes or guidance for our team
Recommendations backed by data or CRO principles
What Success Looks Like:
A smoother, more intuitive shopping experience that results in:
Higher conversion rates
Lower bounce and cart abandonment
More confident purchasing decisions from customers
Some Specific Things to Note
1) all products under "Pond & Lake Supplies are high margin and what we want to push the most.
2) all orders are processed through Shopify only.
3) we have about a 90% success rate on our phone calls. If they call in it is typically for an order or questions that lead to an order.
Our business provides trusted pond, lake, and waterway products to customers nationwide, and while our store is already built on Shopify (over 1400 products including variations) for close to 10 years, we are now focused on one key goal:
Turning more visitors into paying customers through a smoother, more intuitive shopping experience.
What We Need Help With:
We are not looking for a full rebuild — the foundation is already in place. Instead, we need a specialist to optimize what exists.
Key focus areas include:
Improving product page conversion rates
Streamlining the checkout experience
Enhancing overall UX (mobile + desktop)
Identifying friction points in the customer journey
Improving navigation and product discovery
Strengthening trust signals (reviews, guarantees, clarity of offer)
Reducing cart abandonment
Recommending and implementing Conversion rate optimization best practices
Ideal Candidate:
Strong experience with Shopify Conversion Rate and UX optimization
Proven track record of increasing ecommerce conversion rates
Understanding of consumer psychology and buying behavior
Ability to audit a store and quickly identify conversion leaks
Experience with tools like Lucky Orange, GA4, Shopify analytics, etc.
Bonus: Experience with niche ecommerce or outdoor/water-related products
Deliverables:
Full UX/CRO audit of the current store
Clear list of prioritized improvements (quick wins + long-term fixes)
Implementation of selected changes or guidance for our team
Recommendations backed by data or CRO principles
What Success Looks Like:
A smoother, more intuitive shopping experience that results in:
Higher conversion rates
Lower bounce and cart abandonment
More confident purchasing decisions from customers
Some Specific Things to Note
1) all products under "Pond & Lake Supplies are high margin and what we want to push the most.
2) all orders are processed through Shopify only.
3) we have about a 90% success rate on our phone calls. If they call in it is typically for an order or questions that lead to an order.