SEO-Driven Website Rebuild for Shanesac.com
Budget: $30 – $250 USD
shanesac.com needs to be rebuilt, replaced, or otherwise renewed and will need to be built in Weebly, WebsiteBuilder, or WordPress and be delivered to my computer in a format that can easily be uploaded to ipage.com by me. Whatever you choose, it needs to be easy to make changes to the website by me from ipage website. SEO, Organic SEO, on-page, off-page, and technical SEO is a requirement as well as including:
Updating outdated content to keep it relevant and accurate.
Redirecting broken pages to live ones to preserve link equity.
Adding internal links to improve SEO and user navigation.
Optimizing for featured snippets to appear at the top of search results.
Translating high-traffic pages to reach new audiences.
Using schema markup to improve search visibility and attract more clicks.
Also the only thing I want to keep off that website is the pictures and the form on the first page.
I have a list of Keywords that work to provide to you. Each keyword will require it's own page. I will choose 50 keywords and you will build an extra 50 pages, one for each keyword, with different wording on each 50 pages dedicated to the keyword for that page with a little educational material for each keyword included with the website; ontop of the 50 pages to be included in the price you will also have a home page, contact us page, schedule appointment page, and a gallery page. You will include as an option a price per additional keyword page. (I have over 2000 keywords that i will want to eventually have pages made for.)
To ensure your website rebuild project is optimized for maximum organic traffic across major search engines, here’s a detailed breakdown of **requirements and questions** to include in your project description for freelancers. This will help them provide accurate pricing and deliverables aligned with our goals.
---
### **1. Project Overview**
- **Objective**: "Rebuild my website to dominate organic search rankings across 60+ major search engines (e.g., Google, Bing, Yahoo, Yandex, Baidu, DuckDuckGo) with a focus on technical SEO, content strategy, and competitive analysis."
- **Key Goals**:
- Increase organic traffic by [X]% within [X] months.
- Optimize for local, national, and international SEO (specify your target regions).
- Outrank competitors in [industry/niche].
- Improve user experience (UX) and conversion rates (CRO).
---
### **2. Technical SEO Requirements**
Ask the freelancer to confirm expertise in:
- **Core Technical SEO**:
- Mobile-first, responsive design (Google’s Core Web Vitals: LCP, FID, CLS).
- Page speed optimization (target <2s load time).
- Clean URL structure (SEO-friendly permalinks).
- HTTPS/SSL implementation.
- XML sitemap + robots.txt optimization.
- Structured data markup (Schema.org for rich snippets).
- Canonicalization to avoid duplicate content.
- 404 error handling and redirects (301/302).
- **Advanced**:
- JavaScript/SPA SEO (if using React/Angular/Vue).
- International SEO (hreflang tags, geotargeting in Search Console).
- Pagination and crawl budget optimization.
- Server-side rendering (SSR) vs. static site generation (SSG).
---
### **3. On-Page SEO Specifications**
- Keyword-optimized meta titles/descriptions (dynamic templates for scalability).
- Header tag hierarchy (H1-H6) with semantic HTML.
- Content optimization:
- Keyword density (LSI keywords, TF-IDF analysis).
- Image alt text, compression, and lazy loading.
- Internal linking strategy (silo architecture).
- Content length (minimum 1,500 words for pillar pages).
- **Content Quality**:
- Avoid AI-generated content; require human-written, E-E-A-T compliant copy.
- Integration of FAQs, case studies, and data-driven insights.
---
### **4. Advanced Keyword Research & Competitive Analysis**
(to determine which initial 50 keywords we use to make the keyword pages)
- **Keyword Strategy**:
- Long-tail and buyer-intent keyword research (tools: Ahrefs, SEMrush, Moz).
- Gap analysis vs. competitors (keywords they rank for, but you don’t).
- Local SEO keywords (e.g., "best [service] in [city]").
- **Competitor Analysis**:
- Reverse-engineer top competitors’ backlink profiles.
- Analyze their content strategy, on-page SEO, and technical weaknesses.
- Identify "low-hanging fruit" keywords with high traffic/low difficulty.
---
### **5. Content & Blog Strategy**
- **Blog Requirements**:
- Weekly/monthly SEO-optimized blog posts (topical authority clusters).
- Pillar pages + subtopic content (hub-and-spoke model).
- Content calendar aligned with keyword trends and seasonality.
- **Additional Content**:
- Product/service pages optimized for transactional keywords.
- Guest posting/outreach strategy for backlinks.
- Update old content to maintain freshness (Google’s QDF).
---
### **6. Local, National, & International SEO**
- **Local SEO** (if applicable):
- Google My Business (GMB) optimization.
- Local citations (NAP consistency: Name, Address, Phone).
- Reviews management (schema markup for ratings).
- **International SEO**:
- Multilingual support (subdirectories/subdomains).
- Hreflang tags for language/region targeting.
- Hosting server location (CDN for global audiences).
---
### **7. Competitor "Strikes" (Strategies)**
- Ask freelancer to propose:
- Tactics to outperform competitors (e.g., better content, faster site speed).
- Strategies to acquire competitors’ backlinks (broken link building, digital PR).
- Monitoring tools (e.g., SpyFu, SimilarWeb) to track competitors’ moves.
---
### **8. Analytics & Reporting**
- **Setup**:
- Google Analytics 4 (GA4) + Search Console integration.
- UTM parameters for campaign tracking.
- **Reporting**:
- Monthly reports including:
- Organic traffic growth.
- Keyword rankings (top 3, top 10).
- Backlink profile health (DR, spam score).
- Technical SEO audits (screenshots of fixes).
- Custom dashboard (e.g., Google Looker Studio).
---
### **9. Additional Requirements**
- **Security**:
- Regular backups, malware scanning, and DDoS protection.
- **Integrations**:
- CRM/email marketing tools (e.g., HubSpot, Mailchimp).
- Social media SEO (Open Graph tags, Twitter cards).
- **Voice Search Optimization**:
- FAQ schema + conversational keywords.
---
### **10. Deliverables & Timeline**
- Sitemap and wireframe approval before development.
- Post-launch SEO audit (using tools like Screaming Frog).
- 3–6 months of post-launch support for adjustments.
- Clear milestones (e.g., "Phase 1: Technical SEO, Phase 2: Content").
---
### **11. Budget & Pricing**
- Ask freelancers to break down costs for:
- Technical SEO setup.
- Content/blog writing (per word or per article).
- Keyword research/competitor analysis.
- Monthly maintenance/retainer fees.
---
### **12. Freelancer Qualifications**
- **Ask for**:
- Examples of past projects with SEO results (traffic growth screenshots).
- Certifications (e.g., Google Analytics, Ahrefs Academy).
- References from clients in similar industries.
- Tools they use (e.g., SurferSEO, Clearscope, Botify).
- Communication plan (weekly updates? Slack/email?).
---
### **What We Are Looking For**
- lots of transparency in reporting/process.
- white-hat SEO
- No keyword stuffing
- great communication during the proposal phase.
- proven SEO expertise
-each one of the requirements for this project should be included in your detailed quote.
---
Updating outdated content to keep it relevant and accurate.
Redirecting broken pages to live ones to preserve link equity.
Adding internal links to improve SEO and user navigation.
Optimizing for featured snippets to appear at the top of search results.
Translating high-traffic pages to reach new audiences.
Using schema markup to improve search visibility and attract more clicks.
Also the only thing I want to keep off that website is the pictures and the form on the first page.
I have a list of Keywords that work to provide to you. Each keyword will require it's own page. I will choose 50 keywords and you will build an extra 50 pages, one for each keyword, with different wording on each 50 pages dedicated to the keyword for that page with a little educational material for each keyword included with the website; ontop of the 50 pages to be included in the price you will also have a home page, contact us page, schedule appointment page, and a gallery page. You will include as an option a price per additional keyword page. (I have over 2000 keywords that i will want to eventually have pages made for.)
To ensure your website rebuild project is optimized for maximum organic traffic across major search engines, here’s a detailed breakdown of **requirements and questions** to include in your project description for freelancers. This will help them provide accurate pricing and deliverables aligned with our goals.
---
### **1. Project Overview**
- **Objective**: "Rebuild my website to dominate organic search rankings across 60+ major search engines (e.g., Google, Bing, Yahoo, Yandex, Baidu, DuckDuckGo) with a focus on technical SEO, content strategy, and competitive analysis."
- **Key Goals**:
- Increase organic traffic by [X]% within [X] months.
- Optimize for local, national, and international SEO (specify your target regions).
- Outrank competitors in [industry/niche].
- Improve user experience (UX) and conversion rates (CRO).
---
### **2. Technical SEO Requirements**
Ask the freelancer to confirm expertise in:
- **Core Technical SEO**:
- Mobile-first, responsive design (Google’s Core Web Vitals: LCP, FID, CLS).
- Page speed optimization (target <2s load time).
- Clean URL structure (SEO-friendly permalinks).
- HTTPS/SSL implementation.
- XML sitemap + robots.txt optimization.
- Structured data markup (Schema.org for rich snippets).
- Canonicalization to avoid duplicate content.
- 404 error handling and redirects (301/302).
- **Advanced**:
- JavaScript/SPA SEO (if using React/Angular/Vue).
- International SEO (hreflang tags, geotargeting in Search Console).
- Pagination and crawl budget optimization.
- Server-side rendering (SSR) vs. static site generation (SSG).
---
### **3. On-Page SEO Specifications**
- Keyword-optimized meta titles/descriptions (dynamic templates for scalability).
- Header tag hierarchy (H1-H6) with semantic HTML.
- Content optimization:
- Keyword density (LSI keywords, TF-IDF analysis).
- Image alt text, compression, and lazy loading.
- Internal linking strategy (silo architecture).
- Content length (minimum 1,500 words for pillar pages).
- **Content Quality**:
- Avoid AI-generated content; require human-written, E-E-A-T compliant copy.
- Integration of FAQs, case studies, and data-driven insights.
---
### **4. Advanced Keyword Research & Competitive Analysis**
(to determine which initial 50 keywords we use to make the keyword pages)
- **Keyword Strategy**:
- Long-tail and buyer-intent keyword research (tools: Ahrefs, SEMrush, Moz).
- Gap analysis vs. competitors (keywords they rank for, but you don’t).
- Local SEO keywords (e.g., "best [service] in [city]").
- **Competitor Analysis**:
- Reverse-engineer top competitors’ backlink profiles.
- Analyze their content strategy, on-page SEO, and technical weaknesses.
- Identify "low-hanging fruit" keywords with high traffic/low difficulty.
---
### **5. Content & Blog Strategy**
- **Blog Requirements**:
- Weekly/monthly SEO-optimized blog posts (topical authority clusters).
- Pillar pages + subtopic content (hub-and-spoke model).
- Content calendar aligned with keyword trends and seasonality.
- **Additional Content**:
- Product/service pages optimized for transactional keywords.
- Guest posting/outreach strategy for backlinks.
- Update old content to maintain freshness (Google’s QDF).
---
### **6. Local, National, & International SEO**
- **Local SEO** (if applicable):
- Google My Business (GMB) optimization.
- Local citations (NAP consistency: Name, Address, Phone).
- Reviews management (schema markup for ratings).
- **International SEO**:
- Multilingual support (subdirectories/subdomains).
- Hreflang tags for language/region targeting.
- Hosting server location (CDN for global audiences).
---
### **7. Competitor "Strikes" (Strategies)**
- Ask freelancer to propose:
- Tactics to outperform competitors (e.g., better content, faster site speed).
- Strategies to acquire competitors’ backlinks (broken link building, digital PR).
- Monitoring tools (e.g., SpyFu, SimilarWeb) to track competitors’ moves.
---
### **8. Analytics & Reporting**
- **Setup**:
- Google Analytics 4 (GA4) + Search Console integration.
- UTM parameters for campaign tracking.
- **Reporting**:
- Monthly reports including:
- Organic traffic growth.
- Keyword rankings (top 3, top 10).
- Backlink profile health (DR, spam score).
- Technical SEO audits (screenshots of fixes).
- Custom dashboard (e.g., Google Looker Studio).
---
### **9. Additional Requirements**
- **Security**:
- Regular backups, malware scanning, and DDoS protection.
- **Integrations**:
- CRM/email marketing tools (e.g., HubSpot, Mailchimp).
- Social media SEO (Open Graph tags, Twitter cards).
- **Voice Search Optimization**:
- FAQ schema + conversational keywords.
---
### **10. Deliverables & Timeline**
- Sitemap and wireframe approval before development.
- Post-launch SEO audit (using tools like Screaming Frog).
- 3–6 months of post-launch support for adjustments.
- Clear milestones (e.g., "Phase 1: Technical SEO, Phase 2: Content").
---
### **11. Budget & Pricing**
- Ask freelancers to break down costs for:
- Technical SEO setup.
- Content/blog writing (per word or per article).
- Keyword research/competitor analysis.
- Monthly maintenance/retainer fees.
---
### **12. Freelancer Qualifications**
- **Ask for**:
- Examples of past projects with SEO results (traffic growth screenshots).
- Certifications (e.g., Google Analytics, Ahrefs Academy).
- References from clients in similar industries.
- Tools they use (e.g., SurferSEO, Clearscope, Botify).
- Communication plan (weekly updates? Slack/email?).
---
### **What We Are Looking For**
- lots of transparency in reporting/process.
- white-hat SEO
- No keyword stuffing
- great communication during the proposal phase.
- proven SEO expertise
-each one of the requirements for this project should be included in your detailed quote.
---