Redo my website and optimize sales funnel

I need my website and landing page redone and optimized sales funnel created for my new invention. I have an invention called the “City Paw Cleaner” . It is an everyday use dog paw cleaning tool which will make cleaning your dog's paws fast, more effective and efficient. We are preparing to launch this invention on KickStarter in about one month. This invention has caught the attention of multiple dog world celebrities and influencers. So not only will you be helping a new innovative invention get to market you will be part of something the shark tank is going to want to get their hands on. This product has a landing page for the sales funnel and a website for regular traffic. Below are the basics of what I want done but the main purpose is to make the City Paw Cleaner launch and sale successful. More info will be given after hiring and the NDA is signed.
Website Redo www.citypawcleaner.com:
Make it look more professional
Make people want to sign into email list
Understand the story of the City Paw Cleaner
Understand the process of kickstarter
Make people want to deposit money to buy product
Sale Funnel
Sales funnel is a reservation base sales funnel. The sales funnel is as follows starts with FB ad, Youtube video anything that leads to ==> City Paw Cleaner landing page ==>people sign in to email list ==> reservation page ==> people can pay $1 to reserve city paw cleaner for cheapest price.

Sale Funnel:
Optimized
People seamlessly lead to reserve product
Maximize email list sign in
Maximize reservation