OVYNIK — From Oven to Outlet -- 2

Job ID: 40210358

Budget: ₹1,500 – ₹12,500 INR

Project Title
OVYNIK – Build India’s Bakery Intelligence Content Platform (UX, CMS & Editorial Structure)
Project Overview
We are creating OVYNIK — India’s Bakery Intelligence Platform
Tagline: From Oven to Outlet
This project is to build a content and knowledge platform for the bakery industry. The scope is limited to:
Website structure
UX/UI
CMS setup
Editorial templates
Content presentation
This is a publishing platform project only — not for advertisements, solicitation, networking programs, financial offers, or multi-level marketing.
Primary Audience
Bakery founders (artisan, chain, QSR-bakery formats)
Operations & expansion managers
Upcoming food entrepreneurs (observer & learner segment)
Problem Statement
Bakery knowledge in India is currently scattered across:
Informal groups
Vendor-led information
PR-heavy articles
Offline magazines
There is no single platform that connects:
Industry updates
Operator stories
Ingredient knowledge
Machine insights
New bakery launches
OVYNIK will be a neutral, editorial-first platform focused on practical, India-specific bakery intelligence.
Core Sections to Build
1. Bakery Industry Pulse
Fortnightly / monthly digest
Story-style intelligence
Industry moves
Consumer trends
Policy updates
2. Rising Bakery Spotlight
Bakery profile
City & format
Growth story
Learning highlights
3. Ingredients Knowledge
What the ingredient is
Bakery applications
Handling basics
Usage context
Honest fit / unfit scenarios
4. Machines Knowledge
Decision-focused machine profiles
Capacity analysis
Space requirements
Utilities
Service reality
5. New Bakery Launches
Announcement format
Neutral tone
Discovery-focused
No comparisons or verdicts
Website Structure Required
Navigation
Home | Pulse | Ingredients | Machines | NPD | Rising Bakeries | Subscribe | Search
Home Page Blocks
Hero carousel
Pulse section
Ingredients cards
Machines cards
Launch grid
Rising bakeries feature
Subscribe section
Footer
Additional Pages
Category pages
Article pages
Contact
Subscription
Static pages
Deliverables
Information architecture
Wireframes
UI design
CMS setup
Content templates
Mobile responsive layout
Newsletter integration
WhatsApp channel link
Reference Style
Media-style knowledge portals
Clean editorial layout
Mobile-first reading experience
Timeline
2–3 weeks
Skills Needed
UX/UI design
CMS (WordPress/Webflow/Ghost)
Content platform development
Front-end layout
SEO structure
Platform Positioning
OVYNIK — From Oven to Outlet
One-line definition:
OVYNIK is India’s bakery decision layer — presenting practical intelligence on ingredients, machines, and bakery trends.
Editorial Rule:
If a bakery owner cannot apply it tomorrow morning, it should not be published.