Multi-Brand Natural Product Website Revamp
Budget: $1,500 – $3,000 USD
Project Title:
Website Redesign for Multi-Brand Natural Product Company
We’re looking for a highly skilled web designer to redesign the homepage of our parent brand website, which oversees four sub-brands in the natural personal care space.
This homepage must not only reflect the core brand values (cruelty-free, sustainable, made-in-USA) but also visually introduce the four sibling brands—each with its own tone, target audience, and aesthetic.
This is a design-only project — no development required — but familiarity with WordPress/WooCommerce design structure is helpful.
Scope of Work
• Redesign the parent brand homepage
• Incorporate visual elements/modules for each sibling brand within that homepage (hero sections, branded blocks, CTAs, etc.)
• Create a design system (fonts, colors, iconography, layout templates) adaptable across all five sites
• Deliver layered design files (.AI, .PSD, or Figma)
• Include up to 6 rounds of revisions throughout the project
Design Style & Direction
• Aesthetic: Elevated bohemian + clean modern
• Themes: Natural, earthy, aspirational yet grounded
• Mobile-first mindset and visual storytelling encouraged
• Placeholder text/images are okay (we’ll swap in final assets later)
Deliverables
• Fully designed homepage for the parent brand
• Sectional designs reflecting all four sub-brands
• Design system documentation (style guide)
• Layered design files (.AI, .PSD, or Figma)
• Preview formats (.JPG or .PNG)
Estimated project duration: 3–5 weeks
Weekly milestones/check-ins:
• Week 1: Discovery + design system
• Week 2: Homepage concept draft
• Weeks 3–5: Finalizing + feedback rounds
Brand Overview & Visual References
Parent Brand – Umbrella site
Focus: Emotional storytelling, brand identity
Visual reference: Custom mood board provided
Sibling Brand 1 – CBD wellness for adults 40–65+
Style inspo: Swanson Vitamins
Sibling Brand 2 – High-end salon haircare for affluent women
Style inspo: Color Wow Hair
Sibling Brand 3 – Functional, premium CBD haircare (gender-neutral)
Style inspo: Color Wow Hair (product-forward)
Sibling Brand 4 – Affordable hemp-based body care with retro twist
Style inspo: Hempz
Ideal Candidate
• Portfolio of homepage or multi-brand work
• Strong visual storytelling skills across product categories
• Able to differentiate brands while keeping them connected
• Experience with ecommerce or product-focused design a plus
• Open to feedback and able to work with placeholder content
Please provide:
• Relevant portfolio links
• Your estimated rate for this full scope
• Your availability over the next 5 weeks
• Whether you prefer working in Figma, PSD, or AI
Website Redesign for Multi-Brand Natural Product Company
We’re looking for a highly skilled web designer to redesign the homepage of our parent brand website, which oversees four sub-brands in the natural personal care space.
This homepage must not only reflect the core brand values (cruelty-free, sustainable, made-in-USA) but also visually introduce the four sibling brands—each with its own tone, target audience, and aesthetic.
This is a design-only project — no development required — but familiarity with WordPress/WooCommerce design structure is helpful.
Scope of Work
• Redesign the parent brand homepage
• Incorporate visual elements/modules for each sibling brand within that homepage (hero sections, branded blocks, CTAs, etc.)
• Create a design system (fonts, colors, iconography, layout templates) adaptable across all five sites
• Deliver layered design files (.AI, .PSD, or Figma)
• Include up to 6 rounds of revisions throughout the project
Design Style & Direction
• Aesthetic: Elevated bohemian + clean modern
• Themes: Natural, earthy, aspirational yet grounded
• Mobile-first mindset and visual storytelling encouraged
• Placeholder text/images are okay (we’ll swap in final assets later)
Deliverables
• Fully designed homepage for the parent brand
• Sectional designs reflecting all four sub-brands
• Design system documentation (style guide)
• Layered design files (.AI, .PSD, or Figma)
• Preview formats (.JPG or .PNG)
Estimated project duration: 3–5 weeks
Weekly milestones/check-ins:
• Week 1: Discovery + design system
• Week 2: Homepage concept draft
• Weeks 3–5: Finalizing + feedback rounds
Brand Overview & Visual References
Parent Brand – Umbrella site
Focus: Emotional storytelling, brand identity
Visual reference: Custom mood board provided
Sibling Brand 1 – CBD wellness for adults 40–65+
Style inspo: Swanson Vitamins
Sibling Brand 2 – High-end salon haircare for affluent women
Style inspo: Color Wow Hair
Sibling Brand 3 – Functional, premium CBD haircare (gender-neutral)
Style inspo: Color Wow Hair (product-forward)
Sibling Brand 4 – Affordable hemp-based body care with retro twist
Style inspo: Hempz
Ideal Candidate
• Portfolio of homepage or multi-brand work
• Strong visual storytelling skills across product categories
• Able to differentiate brands while keeping them connected
• Experience with ecommerce or product-focused design a plus
• Open to feedback and able to work with placeholder content
Please provide:
• Relevant portfolio links
• Your estimated rate for this full scope
• Your availability over the next 5 weeks
• Whether you prefer working in Figma, PSD, or AI