6-Month Digital Marketing Campaign Management

# Digital Agency Brief: 6-Month Marketing & Outreach Implementation Project

## Project Overview

We are seeking a full-service digital agency to manage and execute a comprehensive marketing and outreach campaign for our partnership program targeting destination marketing organizations. This is a **6-month contract with an initial 2-week trial period** starting tomorrow.

The selected agency will be responsible for implementing all aspects of our outreach strategy, with a focus on finalizing our nearly-complete website, optimizing our Proposify setup, configuring Monday.com CRM system, and executing email and social media campaigns.

## Current Status

* Website: 80% complete, needs finalization and integration
* Proposify: Templates created, needs optimization and integration
* CRM: Monday.com needs complete setup and configuration
* Content: Email templates and outreach materials created, needs implementation
* Campaigns: Ready to launch on Monday

## Project Scope & Deliverables

### Initial 2-Week Trial Period

#### Website Finalization (Days 1-3)
* Complete remaining website elements based on existing structure
* Integrate with Monday.com for marketing automation and lead management
* Set up contact forms for lead generation that allow visitors to request custom reports
* Ensure mobile responsiveness and cross-browser compatibility
* Configure DNS settings with existing hosting (Blacknight)
* Implement analytics tracking

#### Proposify Optimization
* Refine existing Proposify templates
* Ensure proper integration between Proposify and Monday.com CRM
* Test and optimize proposal generation workflow
* Create documentation for proposal customization process

#### Monday.com CRM Setup
* Configure Monday.com boards and workflows
* Set up contact management boards
* Create campaign tracking boards
* Implement automation workflows for follow-ups
* Develop reporting dashboards
* Train team members on system usage

#### Immediate Campaign Launch
* Begin email campaign to 150 target organizations
* Initiate LinkedIn outreach campaign
* Track responses and engagement
* Implement follow-up sequences
* Generate daily performance reports

### Ongoing 6-Month Engagement (Post-Trial)

#### Campaign Management
* Manage all aspects of email and social media campaigns
* Optimize messaging based on performance data
* Implement A/B testing for continuous improvement
* Scale successful approaches

#### Content Development
* Create and refine marketing materials
* Develop personalized outreach content
* Design presentation materials
* Produce case studies and success stories

#### Analytics & Reporting
* Weekly performance reports
* ROI analysis
* Conversion tracking
* Competitive analysis

#### CRM Management
* Monday.com database maintenance and optimization
* Lead scoring and qualification
* Pipeline management
* Integration with other systems

#### Website Maintenance
* Regular updates and improvements
* SEO optimization
* Performance monitoring
* Content updates

## Required Platforms & Tools Experience

The agency must have demonstrated experience with the following platforms:

* **Website Development**: WordPress or custom HTML/CSS/JS
* **CRM Systems**: Monday.com or GoHighLevel
* **Proposal Software**: Proposify or similar
* **Email Marketing**: Mailchimp, HubSpot, or similar
* **Social Media**: LinkedIn Sales Navigator
* **Project Management**: Asana, Trello, or similar
* **Design Tools**: Adobe Creative Suite
* **Analytics**: Google Analytics, Data Studio

## Team Requirements

The agency should provide the following roles:

* Project Manager (dedicated to this project)
* Web Developer
* CRM Specialist (with Monday.com experience)
* Email Marketing Specialist
* Content Writer/Editor
* Graphic Designer
* Social Media Specialist
* Data Analyst

## Timeline & Milestones

### Initial 2-Week Trial
* Day 1 (Monday): Project kickoff and immediate campaign initiation
* Day 3: Website integration completed
* Day 5: Proposify optimization completed
* Day 7: Monday.com CRM setup completed
* Day 14: Trial period review and evaluation

### 6-Month Contract (Post-Trial)
* Month 1: Campaign optimization and scaling
* Month 2: Performance analysis and strategy refinement
* Month 3: Mid-term review and strategy adjustment
* Month 4-5: Continued campaign execution and optimization
* Month 6: Final review and contract renewal discussion

## Budget Range

* 2-Week Trial Period: $2,000 – $2500
* 6-Month Contract: $5,000 - $10,000 per month

## Contract Structure

* Initial 2-week trial period with defined deliverables
* Performance evaluation at the end of trial period
* 6-month contract upon successful completion of trial
* Monthly performance reviews with KPI targets
* Option to extend beyond 6 months based on results

## Application Requirements

Please include the following in your proposal:

1. Agency overview and relevant experience
2. Portfolio of similar projects
3. Team composition and qualifications
4. Detailed approach to meeting our immediate needs
5. Timeline with specific milestones for the trial period
6. Pricing breakdown for trial period and monthly retainer
7. References from similar clients
8. Availability to start on Monday

## Selection Criteria

Agencies will be evaluated based on:

* Ability to start on Monday
* Relevant experience in marketing automation and outreach campaigns
* Demonstrated expertise across all required platforms
* Quality of portfolio and case studies
* Value for money
* Team composition and availability
* References and testimonials

## Contact Information

Please submit your proposal through the Freelancer platform. We will review all submissions and contact shortlisted agencies for a video interview within 12 hours of submission.

## Confidentiality

All information shared during this project must be kept strictly confidential. A Non-Disclosure Agreement will be required before project commencement.