Minimalist, High-Conversion Landing Page for Disruptive Real Estate Startup (Sellfi)

Job ID: 39491114

Budget: $500 – $800 AUD

About Sellfi:
Sellfi is a modern Australian real estate platform helping homeowners sell their own homes without bloated commissions or pushy agents. We offer smart self-serve tools with optional professional support — empowering everyday Aussies to sell with confidence.

We’re launching soon and need a premium, clean landing page to build early trust, capture leads, and offer a downloadable info guide.

Project Objective:
Design and build a minimalist, conversion-focused landing page that:

Captures email leads via Mailchimp

Encourages downloads of a free PDF guide (The Sellfi Way)

Communicates our value proposition clearly

Reflects a modern, trusted, premium brand

This will be our first public launch asset, so it must be visually excellent and technically bulletproof from day one.

Design Style:
We want a clean, modern, minimalist design — no visual clutter, no generic templates.

Design references we like:

https://super.so

https://www.figma.com/enterprise/

https://www.inmode.com.au/pages/lumecca

Please avoid busy or outdated real estate styles like HomeSell or Properly.

Sections to Include:
Hero section with headline, subheadline, and email form

Free download preview — “Get The Sellfi Way” (PDF ebook with image or mockup)

Why Sellfi? — 3–4 key benefits (with icons or clean visuals)

Optional services section — conveyancing, pricing help, etc.

Light FAQ dropdown

Footer with ABN, placeholder T&Cs, privacy links

Mailchimp Integration:
We use Mailchimp and will provide the form code or API key

Fields: First Name + Email (simple dropdown for intent optional)

On submit: redirect to a Thank You page or inline message with the PDF download link

Leads must go into our Mailchimp audience with tags working correctly

Welcome email is already built — just needs testing

Platform:
Preferred: Framer

Open to: Webflow or Wix Studio (only if final result is equally clean and editable)

Must be fully responsive, cleanly structured, and editable after handoff

1–2 rounds of feedback expected after draft

Deliverables:
One minimalist landing page (fully designed + developed)

Integrated Mailchimp form + working download flow

Includes image mockup of the PDF (we’ll supply actual file)

Mobile-optimised, fast-loading, and ready to go live

Full editable access provided upon handover

All design assets must be royalty-free or licensed for commercial use

Timeline:
Start: ASAP

First draft: within 4–5 days of hire

Final delivery: within 10 days (or sooner if available)

To Prove You've Read This Brief:
Please include the phrase “A smarter way to sell” somewhere in your proposal, and tell us which of the three reference websites best matches the direction you’d take for Sellfi — and why.

To Apply, Please Include:
2–3 examples of clean, minimalist landing pages you’ve built

Your preferred platform (Framer, Webflow, or Wix Studio)

Your estimated timeframe and fixed price

Any smart suggestions to improve conversion, structure, or flow.