Luxury E-commerce Site for Towel Brand (Silklyn)

Scope of Work
Platform: WordPress (via Hostinger)
Builder: Elementor Pro or Bricks
E-commerce: WooCommerce
Theme: Lightweight and customizable (Kadence, Blocksy, or similar)

Key Requirements
Website Architecture
Main Navigation
- Our Collections (dropdown: Super Plush, Plush, Waffle)
- Bathrobes
- Beach Towels
- Accessories
- Contact Us

Footer Navigation
About Us, Contact Us, Tracking, Shipping & Returns, Terms, Privacy, Sustainability, Social Icons

Home Page
Full-bleed hero image or video with CTA

Section-based scroll layout (collections, reviews, sustainability, gifting)

Sticky banner or popup for seasonal promotions (e.g. 30% off summer)

Product Pages
Tabs: Description, Care Guide, Size Guide, Reviews, Shipping & Returns

Cross-sells and “Frequently Bought With” suggestions
Visual trust badges (OEKO-TEX®, sustainability)
Size guide + GSM info per product
Gift bundles integration
Clean, mobile-first design

E-commerce Essentials
Checkout customization (Apple Pay, PayPal, Stripe)

Optimized Cart flow (Buy Now + Wishlist)
Review system (Judge.me or CusRev)
Chat integration (Tidio or equivalent)
Abandoned cart email plugin setup
SEO best practices (RankMath preferred)
CDN, image optimization, fast loading (90+ Lighthouse)

Legal & Compliance (you must set up):
Cookie Banner (GDPR/CCPA compliant)
Privacy Policy Page
Terms & Conditions
Shipping & Returns
Tracking Your Order Integration

Certifications
OEKO-TEX® 100 info and badge integration
Eco passport callout (PDF provided)