Low-Cost, High Performing Shopify 2.0 Website Redesign for Alpaca Sock and Yarn E-commerce
Budget: $250 – $750 USD
Low-Cost, High Performing Shopify 2.0 Website Redesign for Alpaca Sock E-commerce
Project Overview
We are Alpaca Direct (www.alpacadirect.com), an established e-commerce business since 2005, specializing in high-quality, Peruvian-imported alpaca socks and premium yarns. We’re seeking a skilled Shopify expert to redesign our website using the latest Shopify 2.0 technology to create a fast, mobile-optimized, and conversion-focused store. The redesign should emphasize our trademarked alpaca socks, streamline yarn offerings, and enhance our direct-to-consumer (DTC) sales to compete with new market players like Pacas, Hollow Socks, and WillowAce. Our budget is $400–$800, and we need the project completed within 2–4 weeks.
Project Scope
The redesigned website (Shopify with plug-ins) should include:
Pages: Replace all current pages (Home, Shop, About, Videos, FAQs, Contact, Blog for knitting tutorials).
Design:
Clean, modern, mobile-first design highlighting alpaca socks (60–70% alpaca content, 500-day warranty).
Inspired by competitors’ aesthetics (e.g., Pacas.com’ sleek design, Hollowsocks.com outdoor appeal) but emphasizing our brand heritage.
Features:
Shopify 2.0 theme (e.g., Dawn, free) for flexibility and fast load times.
Product pages for all sock SKUs and all yarn brands.
Segmentation in the design (most sock buyers do not buy the yarn) - 2 distinct audiences - sock buyers and yarn buyers.
Integration with ShippingEasy/USPS for efficient shipping. We have this already - just keep it working.
Loyalty program plugin (e.g., Smile.io, ~$50/month) for customer retention.
Basic on-page SEO (meta tags, alt text, URL structure, sitemap).
Performance:
Google PageSpeed Insights score >90 (optimized images, minified CSS/JS, lazy loading).
Fully responsive across devices (mobile, tablet, desktop).
Deliverables:
Fully functional Shopify 2.0 website without need for a lot of plug-ins and extra fees.
Mockup/Figma design for approval before development.
Documentation for site maintenance and updates. (no custom coding)
Requirements
Experience
Proven Shopify 2.0 expertise (themes, Liquid, JSON templates).
10+ completed Shopify projects with e-commerce focus.
Portfolio with fast-loading, mobile-optimized sites (PageSpeed Insights score >90).
Skills:
Shopify Liquid, HTML/CSS, JavaScript for customizations.
On-page SEO (meta tags, alt text, structured data).
UX/UI design for conversion-focused e-commerce stores.
Familiarity with Shopify integrations (ShippingEasy, loyalty plugins).
Qualifications:
4.8+ star rating on Freelancer.com/Fiverr (or equivalent).
Experience with e-commerce stores in fashion, outdoor, or niche markets preferred.
Communication:
Clear, timely responses (within 24 hours). We use a Slack channel for quick response
Availability for updates in US time zones (PDT).
Budget: $400–$800 (fixed price preferred).
Timeline: 2–4 weeks from project start (by July 6, 2025).
Project Goals
Competitive Edge: Create a website that stands out against Pacas.com (sleek design, charitable branding), Hollow Socks (high alpaca content, outdoor focus), and WillowAce (low prices).
Sock Emphasis: Highlight our trademarked alpaca socks with a dedicated landing page showcasing Peruvian sourcing and designed in the USA.
Yarn Streamlining: Simplify yarn category to 10-20 top brands for steady sales without complexity.
Speed and SEO: Achieve fast load times and strong SEO to improve rankings and conversions.
How to Apply
Please submit your proposal with:
Portfolio: Links to 2–3 Shopify websites you’ve designed, including PageSpeed Insights scores or performance details.
Approach: Brief explanation of how you’ll redesign alpacadirect.com (e.g., theme choice, optimization techniques).
Timeline: Estimated completion time (2–4 weeks).
Budget: Fixed price within $400–$800 (or hourly rate with total estimate).
Mockup Offer: Willingness to provide a homepage mockup/Figma design before full commitment.
Experience: Confirmation of Shopify 2.0, Liquid, and SEO skills, plus relevant e-commerce projects
Project Overview
We are Alpaca Direct (www.alpacadirect.com), an established e-commerce business since 2005, specializing in high-quality, Peruvian-imported alpaca socks and premium yarns. We’re seeking a skilled Shopify expert to redesign our website using the latest Shopify 2.0 technology to create a fast, mobile-optimized, and conversion-focused store. The redesign should emphasize our trademarked alpaca socks, streamline yarn offerings, and enhance our direct-to-consumer (DTC) sales to compete with new market players like Pacas, Hollow Socks, and WillowAce. Our budget is $400–$800, and we need the project completed within 2–4 weeks.
Project Scope
The redesigned website (Shopify with plug-ins) should include:
Pages: Replace all current pages (Home, Shop, About, Videos, FAQs, Contact, Blog for knitting tutorials).
Design:
Clean, modern, mobile-first design highlighting alpaca socks (60–70% alpaca content, 500-day warranty).
Inspired by competitors’ aesthetics (e.g., Pacas.com’ sleek design, Hollowsocks.com outdoor appeal) but emphasizing our brand heritage.
Features:
Shopify 2.0 theme (e.g., Dawn, free) for flexibility and fast load times.
Product pages for all sock SKUs and all yarn brands.
Segmentation in the design (most sock buyers do not buy the yarn) - 2 distinct audiences - sock buyers and yarn buyers.
Integration with ShippingEasy/USPS for efficient shipping. We have this already - just keep it working.
Loyalty program plugin (e.g., Smile.io, ~$50/month) for customer retention.
Basic on-page SEO (meta tags, alt text, URL structure, sitemap).
Performance:
Google PageSpeed Insights score >90 (optimized images, minified CSS/JS, lazy loading).
Fully responsive across devices (mobile, tablet, desktop).
Deliverables:
Fully functional Shopify 2.0 website without need for a lot of plug-ins and extra fees.
Mockup/Figma design for approval before development.
Documentation for site maintenance and updates. (no custom coding)
Requirements
Experience
Proven Shopify 2.0 expertise (themes, Liquid, JSON templates).
10+ completed Shopify projects with e-commerce focus.
Portfolio with fast-loading, mobile-optimized sites (PageSpeed Insights score >90).
Skills:
Shopify Liquid, HTML/CSS, JavaScript for customizations.
On-page SEO (meta tags, alt text, structured data).
UX/UI design for conversion-focused e-commerce stores.
Familiarity with Shopify integrations (ShippingEasy, loyalty plugins).
Qualifications:
4.8+ star rating on Freelancer.com/Fiverr (or equivalent).
Experience with e-commerce stores in fashion, outdoor, or niche markets preferred.
Communication:
Clear, timely responses (within 24 hours). We use a Slack channel for quick response
Availability for updates in US time zones (PDT).
Budget: $400–$800 (fixed price preferred).
Timeline: 2–4 weeks from project start (by July 6, 2025).
Project Goals
Competitive Edge: Create a website that stands out against Pacas.com (sleek design, charitable branding), Hollow Socks (high alpaca content, outdoor focus), and WillowAce (low prices).
Sock Emphasis: Highlight our trademarked alpaca socks with a dedicated landing page showcasing Peruvian sourcing and designed in the USA.
Yarn Streamlining: Simplify yarn category to 10-20 top brands for steady sales without complexity.
Speed and SEO: Achieve fast load times and strong SEO to improve rankings and conversions.
How to Apply
Please submit your proposal with:
Portfolio: Links to 2–3 Shopify websites you’ve designed, including PageSpeed Insights scores or performance details.
Approach: Brief explanation of how you’ll redesign alpacadirect.com (e.g., theme choice, optimization techniques).
Timeline: Estimated completion time (2–4 weeks).
Budget: Fixed price within $400–$800 (or hourly rate with total estimate).
Mockup Offer: Willingness to provide a homepage mockup/Figma design before full commitment.
Experience: Confirmation of Shopify 2.0, Liquid, and SEO skills, plus relevant e-commerce projects