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Developed and managed a Shopify-based eCommerce store selling consumer products. Designed the storefront, added and organised product listings, customised themes, created product pages, managed collections, configured shipping settings, and optimised the user experience. Worked on digital marketing, basic SEO, and social media promotion to increase store visibility. Gained hands-on experience with Shopify administration, inventory management, order processing, and customer-focused eCommerce operations.