Landing page and email marketing automation
Budget: $30 – $250 USD
Specifications for Digital Marketing Consultant: Leadership Webinar Landing Page and Booking Automation
Project Overview: Peakford Management Consultants is organizing a leadership webinar aimed at HR professionals, training managers, and learning and development specialists. We are looking to engage a digital marketing consultant to develop a landing page, capture bookings, and automate communications using HubSpot or a similar CRM platform.
Scope of Work:
Landing Page Development:
o Design a visually appealing, mobile-responsive landing page aligned with Peakford's brand identity.
o Content: You will receive content on webinar details, speaker profiles, date and time, objectives, and key takeaways. The design should emphasize clear CTAs (e.g., "Register Now").
o Booking Form: Embed a booking form to capture delegate details (name, email, organization, role, phone number).
o SEO Optimization: Ensure the landing page is SEO-friendly with meta tags and descriptions to improve search engine visibility.
o Integration: Integrate the page with a CRM platform (preferably HubSpot or a similar system) to manage bookings and communication flow.
Automated Email Campaigns:
o Confirmation Email: Set up an automated confirmation email triggered upon successful registration. The email should include event details (date, time, Zoom/meeting link), a calendar invite, and a downloadable resource, if applicable.
o Reminder Emails: Schedule periodic reminders leading up to the event (1 week, 3 days, 1 day, and the morning of the webinar). These reminders should highlight the event’s importance and provide logistical details.
o Follow-up Email: Automate a post-event follow-up email, thanking attendees and sharing any additional materials, surveys, or recordings.
2. Tracking and Reporting:
o Implement tracking mechanisms (e.g., UTM parameters) to monitor landing page performance, including traffic sources, conversions, and bounce rates.
o Provide weekly reports on landing page traffic, bookings, and email open/click-through rates leading up to the event.
o Ensure HubSpot (or chosen platform) is configured for tracking interactions and generating reports on delegate engagement.
3. Testing and Launch:
o Conduct thorough testing of the landing page for functionality (forms, payment gateways, email triggers).
o Test automated workflows (confirmation emails, reminder sequences) to ensure accuracy.
o Provide ongoing support for any post-launch updates or fixes until the event date.
Deliverables:
• Fully functional landing page.
• Booking form integrated with HubSpot (or another chosen CRM).
• Automated email workflows (confirmation, reminders, follow-up).
• Regular performance reports leading up to the event.
Project Overview: Peakford Management Consultants is organizing a leadership webinar aimed at HR professionals, training managers, and learning and development specialists. We are looking to engage a digital marketing consultant to develop a landing page, capture bookings, and automate communications using HubSpot or a similar CRM platform.
Scope of Work:
Landing Page Development:
o Design a visually appealing, mobile-responsive landing page aligned with Peakford's brand identity.
o Content: You will receive content on webinar details, speaker profiles, date and time, objectives, and key takeaways. The design should emphasize clear CTAs (e.g., "Register Now").
o Booking Form: Embed a booking form to capture delegate details (name, email, organization, role, phone number).
o SEO Optimization: Ensure the landing page is SEO-friendly with meta tags and descriptions to improve search engine visibility.
o Integration: Integrate the page with a CRM platform (preferably HubSpot or a similar system) to manage bookings and communication flow.
Automated Email Campaigns:
o Confirmation Email: Set up an automated confirmation email triggered upon successful registration. The email should include event details (date, time, Zoom/meeting link), a calendar invite, and a downloadable resource, if applicable.
o Reminder Emails: Schedule periodic reminders leading up to the event (1 week, 3 days, 1 day, and the morning of the webinar). These reminders should highlight the event’s importance and provide logistical details.
o Follow-up Email: Automate a post-event follow-up email, thanking attendees and sharing any additional materials, surveys, or recordings.
2. Tracking and Reporting:
o Implement tracking mechanisms (e.g., UTM parameters) to monitor landing page performance, including traffic sources, conversions, and bounce rates.
o Provide weekly reports on landing page traffic, bookings, and email open/click-through rates leading up to the event.
o Ensure HubSpot (or chosen platform) is configured for tracking interactions and generating reports on delegate engagement.
3. Testing and Launch:
o Conduct thorough testing of the landing page for functionality (forms, payment gateways, email triggers).
o Test automated workflows (confirmation emails, reminder sequences) to ensure accuracy.
o Provide ongoing support for any post-launch updates or fixes until the event date.
Deliverables:
• Fully functional landing page.
• Booking form integrated with HubSpot (or another chosen CRM).
• Automated email workflows (confirmation, reminders, follow-up).
• Regular performance reports leading up to the event.