Instagram & Facebook Lead Campaigns -Social Media Marketing Requirement
Budget: $250 – $750 USD
I want our brand’s presence on both Instagram and Facebook to feel fresh, trendy, and engaging while driving a steady stream of qualified leads. Your day-to-day work will blend creative content production with performance marketing: designing eye-catching Reels, carousels, and banners; scheduling posts on a well-planned calendar; and then pushing those assets through Meta Ads Manager to attract the right people.
Lead generation is the heart of the project. We’ll focus on two specific conversion goals—event registrations and direct product inquiries—so your campaigns, ad sets, and landing pages must funnel users smoothly to those actions. I’m happy to host pages on WordPress or Wix; what matters is that the copy, layout, and tracking pixels convert.
Key things I’ll rely on you for:
• Weekly batch of platform-native creatives (high-quality images, short-form videos, thumb-stopping headlines)
• A 30-day posting schedule aligned with trends, hashtags, and audience insights
• Full setup, optimisation, and remarketing inside Meta Ads Manager, including split-tests on audiences, placements, and creatives
• Simple, conversion-centred landing pages with clear hooks and lead-capture forms
• Ongoing monitoring, reporting, and tweaks to keep cost-per-lead low and volumes increasing
Acceptance criteria:
1. At least two live campaigns per month for each goal (events, product queries) with tracked conversions.
2. Creative assets delivered on time and in the correct aspect ratios (9:16, 1:1, 4:5).
3. Monthly report summarising spend, reach, CPL, and optimisation actions.
If you’re confident with Meta Ads, love crafting social content that pops, and have a portfolio showing real lead gains, let’s talk and get our next campaign live.
Lead generation is the heart of the project. We’ll focus on two specific conversion goals—event registrations and direct product inquiries—so your campaigns, ad sets, and landing pages must funnel users smoothly to those actions. I’m happy to host pages on WordPress or Wix; what matters is that the copy, layout, and tracking pixels convert.
Key things I’ll rely on you for:
• Weekly batch of platform-native creatives (high-quality images, short-form videos, thumb-stopping headlines)
• A 30-day posting schedule aligned with trends, hashtags, and audience insights
• Full setup, optimisation, and remarketing inside Meta Ads Manager, including split-tests on audiences, placements, and creatives
• Simple, conversion-centred landing pages with clear hooks and lead-capture forms
• Ongoing monitoring, reporting, and tweaks to keep cost-per-lead low and volumes increasing
Acceptance criteria:
1. At least two live campaigns per month for each goal (events, product queries) with tracked conversions.
2. Creative assets delivered on time and in the correct aspect ratios (9:16, 1:1, 4:5).
3. Monthly report summarising spend, reach, CPL, and optimisation actions.
If you’re confident with Meta Ads, love crafting social content that pops, and have a portfolio showing real lead gains, let’s talk and get our next campaign live.