Independent Advertising Platform Development

Project Overview:
We are building a fully self-hosted advertising platform similar to Google Ads, Snapchat Ads, or Facebook Business — but 100% independent.

Advertisers will be able to:

Sign up

Create ad campaigns

Target specific users

Track performance

Add funds to their wallet

Run ads across our own ecosystem (social media, video streaming, chat app, etc.)

We will not use any Google, Facebook, or third-party advertising APIs. Everything will be developed from scratch.

Core Features Required:
Advertiser Panel

Campaign creation (image, video, carousel, story, native, etc.)

Ad preview, scheduling, targeting

Wallet, billing, and transaction history

Ad performance analytics (CTR, CPC, CPM, etc.)

Admin Panel

Ad approval/rejection system

Revenue tracking

User verification (optional)

Manual/automated moderation

Ad Types to Include

Display Ads (Banners)

Native Feed Ads

Story Ads

Video Ads (pre-roll, mid-roll)

Carousel Ads

Search Ads (custom search engine)

App Install Ads

Lead Generation Ads

Shopping/Product Ads

In-Message Ads

Click-to-Call / WhatsApp Ads

Offer Ads

Dynamic Ads

Poll/Interactive Ads

Targeting Options

Location (country, state, city)

Gender, age, device type, OS

Language, interests (custom)

Retargeting System

Build your own pixel/tracker for custom audiences

Retargeting based on behavior

Basic SDK/JS Scripts

For integration with websites, mobile apps, and internal platforms