Health and Fitness Services Site

I need a website created with a focus on selling services to the general public. My business provides consulting and training services. The freelancer should ideally have experience in creating health and fitness websites. The site needs to be appealing, user-friendly, and optimized for conversions.

Key requirements are:
- E-commerce functionality, specifically for service-based transactions
- Optimized for a straightforward user experience

Skills and experience required:
- Proven experience in website design and e-commerce
- Knowledge in SEO and digital marketing
- Familiar with trends for general public user interfaces