Graphic Designer (Print & Digital) – Freelance (Remote)

About Us
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.

Position Overview (Job Description)
We are looking for a highly creative and detail-oriented Graphic Designer to support both digital and print design initiatives.
This role involves:
Creating high-quality visual assets
Managing design projects from concept to final output
Supporting marketing campaigns and brand consistency

Employment Type
Freelance / Contract-based
Remote
Long-term collaboration preferred
Flexible hours (project-based or hourly)

Location
Remote (Global)

Responsibilities

Design & Creative Production
Design projects including:
Marketing materials (ads, banners, social media visuals)
Print materials (brochures, flyers, business cards, catalogs)
Branding assets (logos, brand kits)

Project Execution
Manage projects from concept → design → final delivery
Create design drafts and revisions
Ensure quality control across all deliverables
Meet tight deadlines across multiple projects

Client & Internal Collaboration
Communicate clearly with internal team
Translate ideas into effective visual solutions
Gather requirements and provide creative suggestions

Performance & Design Optimization
Apply design best practices for marketing performance
Align visuals with campaign goals
Stay updated on design trends, colors, and typography

Daily / Weekly / Monthly Workflow
Daily
Work on active design projects
Revise creatives based on feedback
Deliver assets for campaigns
Weekly
Coordinate with marketing and content teams
Review design performance and feedback
Prepare new creative directions
Monthly
Optimize design systems and templates
Suggest improvements based on trends
Update visual guidelines if needed

Reporting
Weekly updates on project progress
Delivery tracking (completed vs pending tasks)
Feedback integration reports (if required)

Deliverables
Final design files (print + digital formats)
Editable source files (PSD, AI, etc.)
Design variations for campaigns
Visual assets ready for deployment

KPIs (Performance Metrics)
Design quality and consistency
On-time delivery
Engagement / CTR (for marketing creatives)
Stakeholder satisfaction

Collaboration
You will work closely with:
Marketing team
Content team
Ads team
Other designers or freelancers

Requirements (Experience & Skills)
2+ years experience in Graphic Design
Strong portfolio (print + digital work)
Proficiency in:
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Experience with web design tools (WordPress, Wix, etc.)
Strong communication and time management skills
Ability to handle multiple projects simultaneously

Nice to Have
Experience in marketing or advertising design
Basic understanding of copywriting and layout
Experience working with fast-paced environments
Ability to create simple motion graphics or video assets

Compensation (Salary & Bonus)
$30 – $80/hour (based on experience and performance)
Flexible workload
Performance-based incentives
Long-term collaboration opportunities

Benefits
Fully remote work
Flexible schedule
Work on diverse creative projects
Opportunity to grow within a performance-driven team

Application Questions
Please provide a link to your portfolio (required)
Do you have experience in both print and digital design?
What design tools do you use regularly?
Have you worked on marketing or advertising creatives before?

Work Location
Remote