Fresh Optician Website Redesign

cmurrayoptician.com needs a complete visual refresh. I want the site to feel as polished and contemporary as the examples that inspire me—FaithDonaldson.com, JohnLaverty.co.uk, Safari & Simon and Jones & Co—while still reflecting our own brand personality. Safari and Simon is the format we like best, but open to other themes/options.

The brief is straightforward: take the existing twenty-page structure, keep most of the copy, weave in the new photography and content we’ve commissioned, and present it all in a way that delights visitors and guides them smoothly to the information they need.

Aesthetics and user experience sit at the heart of this project. I’m looking for clean typography, generous white space and a navigation system that feels effortless on desktop, tablet and mobile alike. Our current colour palette and logo should remain recognisable, yet I’m open to thoughtful refinements or complementary accents if they elevate the overall look.

Key deliverables:
• Full redesign of roughly 20 pages, supplied as a live, mobile-responsive website
• Integration of our new hi-res images and existing copy
• Clear, intuitive menu and page hierarchy that improves on our current flow
• Performance-minded build with fast load times and SEO-ready markup
• Handover of all design files and a simple way for our team to update content in-house (CMS or documented templates) Preder to run it on Wordpress if possible
- Ability add an online shop/link to online booking engine

Please share a link to one or two recent sites where you handled both visual design and front-end build, along with a short outline of how you would tackle this project and the timeframe you’d need.