Freelance B2B Content Marketer with AI Expertise
Budget: £250 – £750 GBP
About Us
We are a Gen AI-driven marketing consultancy with two primary focus areas:
1. Generative AI marketing & consultancy – helping businesses leverage AI for growth.
2. AI-driven digital marketing for the tourism, travel & hospitality industry – working with DMOs, tour operators, and travel brands.
I need a strategic B2B content marketer who understands Artificial Intelligence, digital marketing, and advertising to help shape our content strategy and execute high-impact content initiatives.
Who We’re Looking For:
? B2B Content Marketing Expertise – Experience in AI, technology, and digital marketing. You should be comfortable writing for an audience that ranges from AI beginners to tech-savvy professionals. More towards AI beginners initially.
? AI & Automation Proficiency – You must be an advanced user of Generative AI tools (ChatGPT, Gemini, Claude, etc.) and leverage AI for content creation, brainstorming, and refinement.
? Beyond Writing – A Content Strategist – We don’t just need a writer; we need someone who understands content’s role in driving engagement, lead generation, and brand authority.
? SEO & Engagement-Focused – You should be able to create SEO-friendly, share-worthy, and valuable content that maps to our services.
? Ability to Repurpose & Scale Content – Following a pillar content approach, all content should be multi-purpose, ensuring maximum reach across blogs, LinkedIn, email, and other formats.
? Someone with good availability for zoom calls as and when the need arises.
Core Responsibilities (Weekly & Ongoing Tasks)
It is worth mentioning we already have a solid content marketing plan including a list of keyword based topics. We need someone to kick off with this plan. All content pieces will likely flow from the topics we decide, for example if we create one or two blogs, then social posts and emails etc should incorporate aspects from that blog content.
? LinkedIn Content & Engagement
3 LinkedIn posts per week for our company page (sourcing/creating imagery via Canva & AI tools).
3 LinkedIn posts per week for our LinkedIn group (AI for Tourism, Travel & Hospitality).
? Blog Writing
1 blog per week (aligned with our services & optimised for SEO).
? Email Marketing
1 email newsletter per week (writing + scheduling in HubSpot, if possible).
? Assistance with developing webinars, training programmes and website content
As-Needed Marketing Support
? Strategic Content Creation – eBooks, case studies, webinar content, training materials, scripts for audio/video content, infographics, etc.
? Ad Copywriting – Creating persuasive copy for paid social campaigns.
? Content Distribution Strategy – Helping maximise content reach across channels.
Strategic Objectives & KPIs
? Grow LinkedIn engagement & followers (company page & LinkedIn group).
? Develop SEO-driven content that ranks and attracts inbound traffic.
? Create high-quality, non-salesy thought leadership content that supports our services.
? Address AI adoption challenges with engaging and educational content that resonates with hesitant audiences.
We are a Gen AI-driven marketing consultancy with two primary focus areas:
1. Generative AI marketing & consultancy – helping businesses leverage AI for growth.
2. AI-driven digital marketing for the tourism, travel & hospitality industry – working with DMOs, tour operators, and travel brands.
I need a strategic B2B content marketer who understands Artificial Intelligence, digital marketing, and advertising to help shape our content strategy and execute high-impact content initiatives.
Who We’re Looking For:
? B2B Content Marketing Expertise – Experience in AI, technology, and digital marketing. You should be comfortable writing for an audience that ranges from AI beginners to tech-savvy professionals. More towards AI beginners initially.
? AI & Automation Proficiency – You must be an advanced user of Generative AI tools (ChatGPT, Gemini, Claude, etc.) and leverage AI for content creation, brainstorming, and refinement.
? Beyond Writing – A Content Strategist – We don’t just need a writer; we need someone who understands content’s role in driving engagement, lead generation, and brand authority.
? SEO & Engagement-Focused – You should be able to create SEO-friendly, share-worthy, and valuable content that maps to our services.
? Ability to Repurpose & Scale Content – Following a pillar content approach, all content should be multi-purpose, ensuring maximum reach across blogs, LinkedIn, email, and other formats.
? Someone with good availability for zoom calls as and when the need arises.
Core Responsibilities (Weekly & Ongoing Tasks)
It is worth mentioning we already have a solid content marketing plan including a list of keyword based topics. We need someone to kick off with this plan. All content pieces will likely flow from the topics we decide, for example if we create one or two blogs, then social posts and emails etc should incorporate aspects from that blog content.
? LinkedIn Content & Engagement
3 LinkedIn posts per week for our company page (sourcing/creating imagery via Canva & AI tools).
3 LinkedIn posts per week for our LinkedIn group (AI for Tourism, Travel & Hospitality).
? Blog Writing
1 blog per week (aligned with our services & optimised for SEO).
? Email Marketing
1 email newsletter per week (writing + scheduling in HubSpot, if possible).
? Assistance with developing webinars, training programmes and website content
As-Needed Marketing Support
? Strategic Content Creation – eBooks, case studies, webinar content, training materials, scripts for audio/video content, infographics, etc.
? Ad Copywriting – Creating persuasive copy for paid social campaigns.
? Content Distribution Strategy – Helping maximise content reach across channels.
Strategic Objectives & KPIs
? Grow LinkedIn engagement & followers (company page & LinkedIn group).
? Develop SEO-driven content that ranks and attracts inbound traffic.
? Create high-quality, non-salesy thought leadership content that supports our services.
? Address AI adoption challenges with engaging and educational content that resonates with hesitant audiences.