Elevate Shopify Store Sales

I'm looking for a Shopify expert to help revamp my store with an emphasis on increasing sales. This will involve theme customization, adding new and unique features, as well as optimizing the overall performance of the store. Recognizing the potential talent from a vast variety of backgrounds, I didn't specify what freelancers should include in their application. However, bearing in mind the scope of this task, previous experience with Shopify, solid understanding of e-commerce and demonstrable skills in increasing online sales might set you ahead. The primary objective here is to boost our sales, so anyone with an innovative approach and sound expertise in this area would be ideal.