ECE Industry Web & Landing Page Designer

We need a web and landing page designer during a critical brand transition period:

Context:
Supporting brands (CCEI & PST) during significant transformation
Implementing new visual direction across digital platforms
Creating conversion-focused web experiences

Responsibilities:
Design and build effective landing pages and web experiences
Translate brand visual styles into digital implementations
Create responsive, accessible designs that perform well across devices
Optimize for conversion while maintaining brand integrity
Collaborate with the content designer to ensure visual consistency

Technical Requirements:
HubSpot or Unbounce platform experience required
HTML/CSS skills for customization when needed
Experience with A/B testing and conversion optimization
Understanding of web accessibility standards
Familiarity with interactive elements and forms

Project Types:
Landing pages for campaigns and promotions
Email templates
Web forms and interactive elements
Digital experiences that drive conversion
Audience Considerations:
Primary (80%): ECE teachers and center directors
Secondary (20%): Franchises and state entities requiring more formal approaches
Requirements:
Portfolio demonstrating successful landing pages and web experiences
Data-driven approach to design decisions
Available for retainer through Q3
Experience with education, SaaS, or professional service websites preferred