Design a website & SEO for a Construction Company

Job ID: 37418566

Budget: $250 – $750 CAD

Company Overview:

GM Construction is a dynamic and innovative general contracting company based in Quebec, Canada. Specializing in high-quality construction solutions for both residential and commercial clients, we pride ourselves on our modern design approach and commitment to customer satisfaction. As part of our growth strategy, we are seeking a talented individual to fill the dual role of Website Designer and SEO Freelancer.

Responsibilities:

Website Design:

Responsive Design:

Design a website that is easily accessible and navigable from smartphones, tablets, and web browsers.

Multilingual Support:

Create a website structure that accommodates content in two different languages.
Implement a user-friendly language switch feature to enable seamless navigation between languages.

Company Blog:

Develop a blog section within the website that allows easy posting of articles.
Ensure the blog supports content in multiple languages, aligning with our bilingual approach.

Google Analytics Integration:

Connect the website to Google Analytics to track and analyze website traffic and user behavior.
UTM Link Creation:

Generate UTM links for social media campaigns to track the effectiveness of various marketing efforts.
Collaboration:

Collaborate closely with [Name/Position of the Hiring Manager] and other relevant stakeholders to incorporate their ideas and preferences into the website design.
SEO:
7. Keyword Research:

Conduct thorough keyword research to identify relevant terms for our industry and target audience.
On-Page Optimization:

Optimize website content, meta tags, and other on-page elements to improve search engine rankings.
Technical SEO:

Address technical aspects of the website, ensuring optimal performance for search engines.
Content Strategy:

Develop and implement a content strategy that aligns with our business goals and engages our audience.
Link Building:

Execute effective link-building strategies to enhance the website's authority.
Analytics and Reporting:

Monitor website performance using analytics tools and provide regular reports on key SEO metrics.
Requirements:

Proven experience as a Website Designer and SEO specialist with a strong portfolio showcasing responsive website designs and successful SEO campaigns.
Proficiency in web design tools, HTML, CSS, and SEO tools.
In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
Ability to create UTM links for tracking social media campaign performance.
Strong communication skills and the ability to collaborate with marketing and web development teams.