CRO Website Improvement for Construction Freelance Recruiter

I'm seeking an expert in Conversion Rate Optimization (CRO) to revamp my construction freelance recruiter website, enhancing its sales conversion capabilities.

Key Areas for Improvement:
- Sales Conversion: Amplify the website's ability to translate visitor interest into actual sales.
- Change and add text

Essential Features:
- Customer Testimonials: I believe showcasing positive feedback from past clients will build trust and credibility among potential customers. The freelancer should integrate these testimonials in a way that is visible and persuasive.
- Clear Call-to-Action Buttons: I need the freelancer to ensure that these buttons are strategically placed across the website, guiding visitors towards making a purchase.

Ideal Candidate:
- Proven Experience: I'm looking for someone with a solid track record in CRO, particularly within the construction or recruitment industry.
- Design Skills: A creative eye for design will be crucial in ensuring the website is visually appealing and engaging.
- Communication Skills: The freelancer should be able to understand the unique selling points of my business and represent them effectively on the website.
- Technical Proficiency: Knowledge of website development tools and platforms will be essential for implementing the necessary changes.

Please propose a detailed plan on how you would approach this project, including timelines and expected outcomes.