Brand Update & Multimedia Revamp -- 2
Budget: $7,500 – $15,000 CAD
I'm in need of a professional who can assist YCC - Youth Centres of Calgary, a growing charitable youth centre, with updating our existing brand elements and creating new brand elements. This is a comprehensive branding project that encompasses a website redo, video production, brochure and flyer design.
Ideal Skills & Experience:
- Extensive branding experience
- Website redesign expertise
- Video production skills
- Graphic design for brochures and flyers
- Understanding of brand consistency across different mediums
We are a grassroots organization and our branding needs to keep this feel. It's critical that you have a strong portfolio that showcases previous brand updates and redesign projects you've worked on. Your ability to create a cohesive brand experience across all platforms is key.
Items to address include;
1. Brand Strategy - We will share our current branding and Strategic Plan which includes Mission, Vision, Values, Positioning to assist you in the brand development.
2. Messaging and Tone of Voice - Includes the development of consistent messaging frameworks, taglines, and tone-of-voice guidelines for external and internal communications.
3. Visual Identity (Excluding Logo) - Includes defining colour palette, typography, and imagery styles that align with our brand personality.
4. Brand Guidelines - Combines strategy, messaging, and visual identity into a cohesive guide with practical rules for consistent brand usage.
5. Templates (PowerPoint, Email Signatures, Social Media Graphics)
Ideal Skills & Experience:
- Extensive branding experience
- Website redesign expertise
- Video production skills
- Graphic design for brochures and flyers
- Understanding of brand consistency across different mediums
We are a grassroots organization and our branding needs to keep this feel. It's critical that you have a strong portfolio that showcases previous brand updates and redesign projects you've worked on. Your ability to create a cohesive brand experience across all platforms is key.
Items to address include;
1. Brand Strategy - We will share our current branding and Strategic Plan which includes Mission, Vision, Values, Positioning to assist you in the brand development.
2. Messaging and Tone of Voice - Includes the development of consistent messaging frameworks, taglines, and tone-of-voice guidelines for external and internal communications.
3. Visual Identity (Excluding Logo) - Includes defining colour palette, typography, and imagery styles that align with our brand personality.
4. Brand Guidelines - Combines strategy, messaging, and visual identity into a cohesive guide with practical rules for consistent brand usage.
5. Templates (PowerPoint, Email Signatures, Social Media Graphics)