Bolster Boutique Hotel's Online Presence

We're a small boutique hotel seeking to enhance our online presence and drive more direct bookings to our website. To achieve this, we need assistance with:
1. Website update and optimization
2. Digital marketing strategies to increase traffic and conversions
Goals
1. Increase direct bookings through our website
2. Reduce reliance on OTA (Online Travel Agency) commissions
3. Enhance our brand's online visibility and reputation
Services Needed
1. Website design and development
2. Search Engine Optimization (SEO)
3. Content creation and marketing
4. Social media marketing
5. Email marketing and newsletters
Target Audience
Our ideal guests include:

1. Boutique travelers: Individuals seeking unique, high-end hotel experiences with personalized touches.
2. Local enthusiasts: Travelers looking for insider knowledge and local insights to enhance their stay.
3. Snowbirds: Seasonal visitors escaping colder climates, seeking comfortable and convenient accommodations.
4. Families and groups:
- Family vacation rentals
- Family reunions
- Small gatherings (above 21 years old)
Demographics
- Age: 21+
- Interests: Travel, relaxation, local experiences, and quality accommodations
- Values: Unique experiences, personalized service, and comfort