Bilingual Website Redesign with HubSpot Integration, Gated Content & Visual Enhancements

Pallet Connect is a cloud-based ERP built specifically for the pallet industry. Our platform helps pallet companies streamline operations, gain visibility, and connect their teams, from customer orders to logistics and production.

We are undertaking a full redesign of our current website to modernize the layout, improve performance, and increase lead generation, while also supporting both English and Spanish audiences.

As part of this project, our website architecture will likely change, with a restructured site map that reflects how customers actually interact with our platform and content. Some pages will be removed, others consolidated, and new pages may be added to better support our sales funnel and onboarding experience.

The new site must be built on a flexible, scalable CMS that allows for easy updates and includes:
- A streamlined bilingual content experience
- Stronger, strategic CTAs throughout the site
- A system for gated content (videos, pricing documents, downloadable resources)
- Full HubSpot integration for forms, lead capture, tracking, and automation

We’re looking for a partner who can guide us through this process, offering strategic input on content flow, user experience, and HubSpot best practices to support our marketing and sales goals. Prior experience with HubSpot integration is essential.

Key Objectives:
- Restructure and simplify the site map and content architecture
- Redesign the site for a modern, conversion-driven user experience
- Build a fully bilingual site (English/Spanish) with an intuitive language toggle
- Integrate all forms, CTAs, and gated content with HubSpot, including list segmentation, workflows, and tracking
- Enhance the site visually with motion graphics, platform screenshots, and product visuals
- Ensure the CMS is easy to manage internally with clear documentation or training provided

Scope of Work:
- Discovery and planning phase (including content audit and architecture recommendations)
- Site map redesign and user journey mapping
- Full visual redesign (responsive and mobile-friendly)
- Bilingual implementation (dynamic or manual, depending on CMS)
- HubSpot integration (forms, lists, workflows, gated content access)
- Setup of gated content modules for on-demand videos, PDFs, pricing docs
- SEO-friendly development with clean structure and tagging
- CMS configuration

Requirements:
- Proven experience integrating websites with HubSpot
- Expertise in bilingual/multilingual website structure and UX
- Strong portfolio of B2B and/or SaaS websites
- Ability to provide strategic direction on content flow and page architecture
- Collaborative, communicative approach

Deliverables:
- Fully redesigned, responsive, and bilingual website
- Updated site structure and navigation based on user needs
- HubSpot-integrated forms, CTAs, and gated content
- CMS with scalable editing capabilities
- Embedded visuals and motion graphics showcasing the platform
- CMS training or documentation for internal content management
- Post-launch support as needed

Timeline.
We aim to relaunch the new website within 12 to 16 weeks of project kickoff.