Bilingual Shopify Store Development
Budget: €250 – €750 EUR
Shopify Store Development Brief: La Biancheria
Client: La Biancheria
Domain: www.labiancheria.eu
Platform: Shopify (Dawn Theme as current base)
Languages: German (Primary), English (Secondary)
Target Regions: Germany & Austria (Primary), Rest of EU (Secondary)
1. Objective
To create a modern, mobile-friendly, and fast-loading Shopify store for La Biancheria, selling high-quality lingerie, underwear, and swimwear for both men and women. The store will blend the aesthetics and UX elements of Intimissimi.com and Glamuse.com, with a strong focus on the DACH region (Germany, Austria) and the broader EU market.
2. Language & Geo-Targeting
Primary Language: German
Secondary Language: English
Geo-detection rules:
Visitors from Germany and Austria should see the German version of the site by default, with an option to switch to English.
Visitors from other EU countries should see the English version, with an option to switch to German.
Future Implementation: Add native language detection per EU country with fallback to German or English.
3. Visual & UX References
From Intimissimi.com:
Clean, elegant layout with fashion-forward branding.
Separate logos and branding elements for men's and women's sections.
High-quality visuals and product presentation.
From Glamuse.com:
Advanced product categorization and filtering.
Size guide structure (to be cloned exactly).
Detailed product pages with material info, product code, country of origin.
4. Product Page Requirements
Each product detail page must include:
Product Name
Price (incl. VAT)
Description
Available Colors (Swatches if possible)
Sizes (Dropdown or buttons)
Details & Materials Section with:
Color
Material(s)
Product Code
Made in (Country)
Image zoom and hover effects
Size guide (as per Glamuse)
Future plan: AI-driven size guide implementation
5. Categorization
Use Glamuse.com as the blueprint for category structure:
Women: Lingerie, Swimwear, Nightwear, Loungewear, etc.
Men: Underwear, Swimwear, Nightwear, Loungewear, etc.
Brands
New arrivals
Sale
Seasonal Campaigns (e.g., Summer, Christmas)
6. Technical & Backend
Theme: Dawn-based or custom theme with performance optimization.
Mobile First: Full mobile responsiveness, with mobile-optimized images, navigation, and checkout.
Speed Optimization: Lazy loading, efficient coding practices, image compression.
SEO: SEO-friendly URLs, meta tags, structured data.
7. Product Import
Products will be imported via:
Excel file (provided by client)
Optionally: Web scraping from Glamuse.com if legally and technically viable.
Image assets will be provided or sourced per client instructions.
8. Localization
Multi-language setup using Shopify Markets or compatible multi-language apps (e.g., Langify, Translate & Adapt).
Geo-targeting through Shopify’s native capabilities or apps like Geolocation, GeoIP Language Redirect, etc.
9. Domain & Hosting
The domain www.labiancheria.eu is registered and ready to be linked.
Shopify hosting and SSL will be used.
10. Future Features (to be planned after launch)
AI-driven size guide.
Country-specific native languages for EU visitors.
Wishlist and loyalty program.
Advanced on-site search and filters (e.g., via Searchanise or Algolia).
What I'm Looking For:
Strong experience with Shopify, product setup, and theme customization.
Familiarity with SEO best practices and page speed optimization.
Fluent in English; German understanding is a bonus (but not mandatory).
Ability to suggest improvements and take initiative.
Client: La Biancheria
Domain: www.labiancheria.eu
Platform: Shopify (Dawn Theme as current base)
Languages: German (Primary), English (Secondary)
Target Regions: Germany & Austria (Primary), Rest of EU (Secondary)
1. Objective
To create a modern, mobile-friendly, and fast-loading Shopify store for La Biancheria, selling high-quality lingerie, underwear, and swimwear for both men and women. The store will blend the aesthetics and UX elements of Intimissimi.com and Glamuse.com, with a strong focus on the DACH region (Germany, Austria) and the broader EU market.
2. Language & Geo-Targeting
Primary Language: German
Secondary Language: English
Geo-detection rules:
Visitors from Germany and Austria should see the German version of the site by default, with an option to switch to English.
Visitors from other EU countries should see the English version, with an option to switch to German.
Future Implementation: Add native language detection per EU country with fallback to German or English.
3. Visual & UX References
From Intimissimi.com:
Clean, elegant layout with fashion-forward branding.
Separate logos and branding elements for men's and women's sections.
High-quality visuals and product presentation.
From Glamuse.com:
Advanced product categorization and filtering.
Size guide structure (to be cloned exactly).
Detailed product pages with material info, product code, country of origin.
4. Product Page Requirements
Each product detail page must include:
Product Name
Price (incl. VAT)
Description
Available Colors (Swatches if possible)
Sizes (Dropdown or buttons)
Details & Materials Section with:
Color
Material(s)
Product Code
Made in (Country)
Image zoom and hover effects
Size guide (as per Glamuse)
Future plan: AI-driven size guide implementation
5. Categorization
Use Glamuse.com as the blueprint for category structure:
Women: Lingerie, Swimwear, Nightwear, Loungewear, etc.
Men: Underwear, Swimwear, Nightwear, Loungewear, etc.
Brands
New arrivals
Sale
Seasonal Campaigns (e.g., Summer, Christmas)
6. Technical & Backend
Theme: Dawn-based or custom theme with performance optimization.
Mobile First: Full mobile responsiveness, with mobile-optimized images, navigation, and checkout.
Speed Optimization: Lazy loading, efficient coding practices, image compression.
SEO: SEO-friendly URLs, meta tags, structured data.
7. Product Import
Products will be imported via:
Excel file (provided by client)
Optionally: Web scraping from Glamuse.com if legally and technically viable.
Image assets will be provided or sourced per client instructions.
8. Localization
Multi-language setup using Shopify Markets or compatible multi-language apps (e.g., Langify, Translate & Adapt).
Geo-targeting through Shopify’s native capabilities or apps like Geolocation, GeoIP Language Redirect, etc.
9. Domain & Hosting
The domain www.labiancheria.eu is registered and ready to be linked.
Shopify hosting and SSL will be used.
10. Future Features (to be planned after launch)
AI-driven size guide.
Country-specific native languages for EU visitors.
Wishlist and loyalty program.
Advanced on-site search and filters (e.g., via Searchanise or Algolia).
What I'm Looking For:
Strong experience with Shopify, product setup, and theme customization.
Familiarity with SEO best practices and page speed optimization.
Fluent in English; German understanding is a bonus (but not mandatory).
Ability to suggest improvements and take initiative.