Amplify Sanyi Lights' Presence in L.A
Budget: $15 – $25 USD
1. Project Overview:
Sanyi Lights, a China-based stage lighting manufacturer with over 10 global branches, seeks to enhance its U.S. presence, particularly in Los Angeles. Challenges include limited digital engagement beyond trade shows and slow B2B purchasing decisions. The goal is to boost brand awareness, generate quality leads, drive sales, and identify potential distributors and sales professionals.
2. Business Background:
Company Name: Sanyi Lights
Website: sanyilights.us
Industry: Stage lighting for concerts, tours, events, houses of worship, and more
Current Challenges:
Limited digital touchpoints beyond industry trade shows
Low follow-up response rates from collected leads
U.S. market hesitation toward Chinese brands in a B2B setting
Digital Platforms:
Website
Social Media: Instagram, Facebook, YouTube, and LinkedIn
3. Objectives & Goals:
Primary Objectives:
Increase brand awareness in the U.S. market, focusing on Los Angeles
Generate high-quality leads among production companies, stage light rental companies, concert/tour managers, houses of worship, event organizers, DJs, etc.
Drive direct sales through improved website performance and targeted digital campaigns
Identify potential U.S. distributors and recruit commission-based sales professionals
Key Performance Indicators (KPIs):
Increased website traffic and improved organic search rankings
Growth in social media engagement and follower count
Higher conversion rates from digital campaigns
Increased quantity and quality of in-person video content showcasing products in use
Measurable ROI from paid campaigns
4. Scope of Work:
The selected freelancer will develop and execute a comprehensive digital marketing strategy that integrates online channels and local content creation. Key responsibilities include:
Website Optimization:
Evaluate and enhance UX, SEO, and conversion elements on sanyilights.us
Implement clear calls to action (CTAs) and optimized lead capture forms
Social Media Management & Content Creation:
Develop a content strategy for Instagram, Facebook, YouTube, and LinkedIn
Create engaging visual and video content showcasing product installations, behind-the-scenes footage, and customer testimonials
Local In-Person Content Requirement:
Based in Los Angeles or willing to travel locally to our facility and client sites
Arrange and shoot videos on location capturing our products in use (concerts, shows, events, etc.) and document client visits
Produce “day-in-the-life” style videos or case studies illustrating the real-world impact of our lighting solutions
Paid Advertising:
Plan and manage targeted paid campaigns on Facebook, Instagram, LinkedIn, and YouTube
Set up and optimize audience targeting, focusing on relevant B2B groups in Los Angeles
Continuously test ad creatives, optimize budgets, and refine targeting based on performance data
Content Development & Distribution:
Create blog posts, case studies, and white papers to establish thought leadership in stage lighting and event production
Leverage content across the website and social platforms to nurture leads
Analytics & Reporting:
Set up tracking (UTM parameters, Google Analytics, and social media insights) to monitor traffic, engagement, and conversions
Provide monthly reports detailing performance, insights, and recommendations for ongoing optimization
5. Deliverables:
A detailed digital marketing strategy document, including a channel-by-channel plan and timeline
An actionable website optimization plan with specific SEO and UX recommendations
A content calendar for social media, including both online posts and local in-person video shoots
Setup and launch of initial paid advertising campaigns (including creative concepts and ad targeting parameters)
Monthly performance reports with insights and suggested adjustments
6. Target Audience:
Primary Audience:
Production companies
Stage light rental companies
Concert/tour managers
Houses of worship
Event organizers
DJs
Additional Requirement:
Prospects should be primarily located in or around Los Angeles, as in-person visits (to our facility or client sites) and video content production are crucial to the campaign.
7. Timeline & Milestones:
Project Kick-Off: Within 2 weeks of selection
Phase 1 (Strategy & Planning): 2–3 weeks
Deliver a comprehensive digital marketing strategy document and content calendar
Phase 2 (Implementation & Campaign Setup): 2 weeks
Finalize website improvement recommendations and initial paid advertising setup
Phase 3 (Launch & In-Person Content Production): 1 month
Begin local video shoots and launch paid/social campaigns
Sanyi Lights, a China-based stage lighting manufacturer with over 10 global branches, seeks to enhance its U.S. presence, particularly in Los Angeles. Challenges include limited digital engagement beyond trade shows and slow B2B purchasing decisions. The goal is to boost brand awareness, generate quality leads, drive sales, and identify potential distributors and sales professionals.
2. Business Background:
Company Name: Sanyi Lights
Website: sanyilights.us
Industry: Stage lighting for concerts, tours, events, houses of worship, and more
Current Challenges:
Limited digital touchpoints beyond industry trade shows
Low follow-up response rates from collected leads
U.S. market hesitation toward Chinese brands in a B2B setting
Digital Platforms:
Website
Social Media: Instagram, Facebook, YouTube, and LinkedIn
3. Objectives & Goals:
Primary Objectives:
Increase brand awareness in the U.S. market, focusing on Los Angeles
Generate high-quality leads among production companies, stage light rental companies, concert/tour managers, houses of worship, event organizers, DJs, etc.
Drive direct sales through improved website performance and targeted digital campaigns
Identify potential U.S. distributors and recruit commission-based sales professionals
Key Performance Indicators (KPIs):
Increased website traffic and improved organic search rankings
Growth in social media engagement and follower count
Higher conversion rates from digital campaigns
Increased quantity and quality of in-person video content showcasing products in use
Measurable ROI from paid campaigns
4. Scope of Work:
The selected freelancer will develop and execute a comprehensive digital marketing strategy that integrates online channels and local content creation. Key responsibilities include:
Website Optimization:
Evaluate and enhance UX, SEO, and conversion elements on sanyilights.us
Implement clear calls to action (CTAs) and optimized lead capture forms
Social Media Management & Content Creation:
Develop a content strategy for Instagram, Facebook, YouTube, and LinkedIn
Create engaging visual and video content showcasing product installations, behind-the-scenes footage, and customer testimonials
Local In-Person Content Requirement:
Based in Los Angeles or willing to travel locally to our facility and client sites
Arrange and shoot videos on location capturing our products in use (concerts, shows, events, etc.) and document client visits
Produce “day-in-the-life” style videos or case studies illustrating the real-world impact of our lighting solutions
Paid Advertising:
Plan and manage targeted paid campaigns on Facebook, Instagram, LinkedIn, and YouTube
Set up and optimize audience targeting, focusing on relevant B2B groups in Los Angeles
Continuously test ad creatives, optimize budgets, and refine targeting based on performance data
Content Development & Distribution:
Create blog posts, case studies, and white papers to establish thought leadership in stage lighting and event production
Leverage content across the website and social platforms to nurture leads
Analytics & Reporting:
Set up tracking (UTM parameters, Google Analytics, and social media insights) to monitor traffic, engagement, and conversions
Provide monthly reports detailing performance, insights, and recommendations for ongoing optimization
5. Deliverables:
A detailed digital marketing strategy document, including a channel-by-channel plan and timeline
An actionable website optimization plan with specific SEO and UX recommendations
A content calendar for social media, including both online posts and local in-person video shoots
Setup and launch of initial paid advertising campaigns (including creative concepts and ad targeting parameters)
Monthly performance reports with insights and suggested adjustments
6. Target Audience:
Primary Audience:
Production companies
Stage light rental companies
Concert/tour managers
Houses of worship
Event organizers
DJs
Additional Requirement:
Prospects should be primarily located in or around Los Angeles, as in-person visits (to our facility or client sites) and video content production are crucial to the campaign.
7. Timeline & Milestones:
Project Kick-Off: Within 2 weeks of selection
Phase 1 (Strategy & Planning): 2–3 weeks
Deliver a comprehensive digital marketing strategy document and content calendar
Phase 2 (Implementation & Campaign Setup): 2 weeks
Finalize website improvement recommendations and initial paid advertising setup
Phase 3 (Launch & In-Person Content Production): 1 month
Begin local video shoots and launch paid/social campaigns