Want help setting up Microsoft Advertising PPC Search analytics for 3 specific conversion actions

Job ID: 34240678

Budget: $60 – $75 USD

I want to track PPC Keyword visitor behavior in my Microsoft Advertising PPC account.

I would like to see which PPC keywords result in the following visitor behavior:

1. First he clicks one of my Microsoft Ads PPC search keywords
2. THEN he ALSO clicks on any 1 of 3 specific hyperlinks found on my home page (SMS link, Telephone link, or sendto-email link).
3. Every time the visitors clicks on 1 of those 3 links, this will count as a “conversion”.

There is no “thank you page” or “confirmation page”.

Instead, I just want to see which KW results in the visitor FIRST visiting the page, THEN ALSO clicks to send a sms-text message OR makes a phone call OR sends an email.

I will raise my Microsoft PPC bids on the KW which produce the above behavior.

I will lower the bids for KW which do not produce the behavior.

Do you know how to do this?

Thank you.
Related categories: Analytics Website Analytics