User tracking on webflow webpage
Budget: €250 – €750 EUR
Current campaign reporting tools (Appsflyer and Firebase) did not work properly for CRM and Marketing - they would like to analyze and do the POC for campaigns measurement with Google Analytics (GA) tools.
The goal of this POC should be the clarity if we can replace Appsflyer or Firebase with GA campaign tracking.
The idea is to update download links dynamically based on the utm_medium parameter to preciously “mark” users, who came from Google or Facebook campaigns.
If the user came to the website without any utm_medium parameter in the URL/session, then no update of the download links is needed.
If the user came to the website from the Facebook, campaign, the utm_medium parameter will be the display. Then the custom javascript code has to dynamically replace/update download links with the correct utm_medium.
The goal of this POC should be the clarity if we can replace Appsflyer or Firebase with GA campaign tracking.
The idea is to update download links dynamically based on the utm_medium parameter to preciously “mark” users, who came from Google or Facebook campaigns.
If the user came to the website without any utm_medium parameter in the URL/session, then no update of the download links is needed.
If the user came to the website from the Facebook, campaign, the utm_medium parameter will be the display. Then the custom javascript code has to dynamically replace/update download links with the correct utm_medium.