Logo & Webflow Website Design and Build for a Private Equity & Corporate Consulting Firm
Budget: $1,500 – $3,000 USD
We are looking for an experienced designer to design and build both the logo and website for Blue Projectum, a consulting firm supporting Private Equity firms and corporate clients with complex IT, digital transformation, and M&A initiatives.
This is not a startup, SaaS, or digital agency brand.
The target audience includes:
• Private Equity partners and Operating Partners
• CIOs / CTOs
• Transformation and program leaders
• Senior executives in highly regulated industries (banking, energy, life sciences, chemicals)
The visual identity and website must feel executive, discreet, structured, and execution-focused.
We are intentionally looking for one person to own logo design, website design, and Webflow implementation end-to-end, ensuring a consistent and disciplined visual system.
Scope of Work
Logo Design
• Minimal, typography-led wordmark (symbol optional, not required)
• Calm, engineered feel — no decorative or trendy elements
• Must work on:
o dark blue and white backgrounds
o black & white
o website, LinkedIn, PDFs, and presentations
• Clean scalability and long-term usability
Website Design & Build (Webflow)
• Approx. 9 - 10 pages
• Fully designed and implemented in Webflow
• Dark blue and white color palette
• Strong typography and layout hierarchy
• Minimal or no animation (only if purposeful)
• Focus on clarity, readability, and trust — not conversion tactics or marketing hype
• SEO-friendly implementation (clean structure, performance, and accessibility) is expected
Page structure
• Primary landing page
• Service pages built using repeatable templates
• Dedicated Case Studies / Experience page built with a single reusable case study template
(case studies may be anonymized; no custom design per case)
The site must be built using reusable components and/or CMS templates so new services or case studies can be added later without redesign.
Design Direction (Important)
• Executive, calm, and premium
• Minimalist and typography-led
• No startup aesthetics
• No digital agency look
• No gradients, neon colors, or stock tech imagery
• No templates — custom design only
This project prioritizes judgment, restraint, and credibility over visual noise.
Required Experience
• Proven experience designing consulting, finance, enterprise, or institutional B2B websites
• Experience designing logo and website as one cohesive system
• Strong typography skills
• Experience designing for senior executive audiences
• Hands-on Webflow experience
• Comfortable owning design + build end-to-end
Delivery Model
• Fixed-price
• Milestone-based payments
• No hourly billing
• Clear scope and boundaries upfront
Timeline
• Estimated timeline: 3–4 weeks
• Potential follow-up work for additional pages or refinements
How to Apply (Important)
Please include:
1. 2–3 relevant portfolio examples
(consulting, finance, enterprise, or institutional — not startups or SaaS)
2. A short explanation of your approach to minimalist, executive branding
3. Confirmation that you will deliver:
o logo design
o website design
o full Webflow implementation
4. Confirmation that you do not use templates
This is not a startup, SaaS, or digital agency brand.
The target audience includes:
• Private Equity partners and Operating Partners
• CIOs / CTOs
• Transformation and program leaders
• Senior executives in highly regulated industries (banking, energy, life sciences, chemicals)
The visual identity and website must feel executive, discreet, structured, and execution-focused.
We are intentionally looking for one person to own logo design, website design, and Webflow implementation end-to-end, ensuring a consistent and disciplined visual system.
Scope of Work
Logo Design
• Minimal, typography-led wordmark (symbol optional, not required)
• Calm, engineered feel — no decorative or trendy elements
• Must work on:
o dark blue and white backgrounds
o black & white
o website, LinkedIn, PDFs, and presentations
• Clean scalability and long-term usability
Website Design & Build (Webflow)
• Approx. 9 - 10 pages
• Fully designed and implemented in Webflow
• Dark blue and white color palette
• Strong typography and layout hierarchy
• Minimal or no animation (only if purposeful)
• Focus on clarity, readability, and trust — not conversion tactics or marketing hype
• SEO-friendly implementation (clean structure, performance, and accessibility) is expected
Page structure
• Primary landing page
• Service pages built using repeatable templates
• Dedicated Case Studies / Experience page built with a single reusable case study template
(case studies may be anonymized; no custom design per case)
The site must be built using reusable components and/or CMS templates so new services or case studies can be added later without redesign.
Design Direction (Important)
• Executive, calm, and premium
• Minimalist and typography-led
• No startup aesthetics
• No digital agency look
• No gradients, neon colors, or stock tech imagery
• No templates — custom design only
This project prioritizes judgment, restraint, and credibility over visual noise.
Required Experience
• Proven experience designing consulting, finance, enterprise, or institutional B2B websites
• Experience designing logo and website as one cohesive system
• Strong typography skills
• Experience designing for senior executive audiences
• Hands-on Webflow experience
• Comfortable owning design + build end-to-end
Delivery Model
• Fixed-price
• Milestone-based payments
• No hourly billing
• Clear scope and boundaries upfront
Timeline
• Estimated timeline: 3–4 weeks
• Potential follow-up work for additional pages or refinements
How to Apply (Important)
Please include:
1. 2–3 relevant portfolio examples
(consulting, finance, enterprise, or institutional — not startups or SaaS)
2. A short explanation of your approach to minimalist, executive branding
3. Confirmation that you will deliver:
o logo design
o website design
o full Webflow implementation
4. Confirmation that you do not use templates