Experienced Webflow Developer (Multi-Locale, B2B Lead Generation & E-commerce Growth)
Budget: £18 – £36 GBP
Job Description
We are looking for an experienced freelance Webflow Developer to provide ongoing support and development for our established international website.
Our website is currently focused on B2B lead generation, but we are looking to expand into e-commerce and direct-to-consumer journeys. We need a proactive developer who can not only implement changes but also advise on best practices, user experience improvements, technical SEO and future scalability.
This is an ongoing relationship, initially around 8-10 hours per month, with additional project work available for larger initiatives such as launching new locales, developing e-commerce functionality, and creating new website experiences.
Essential Skills & Experience
Webflow
• Strong commercial experience with Webflow
• Experience managing websites with multiple locales/languages
• Understanding of how changes are managed between primary and secondary locales
• Experience developing reusable templates and CMS-driven content structures
• Strong knowledge of responsive design and performance optimisation
Integrations & Lead Generation
• Experience integrating forms with Salesforce / Pardot
• Experience with UTM, GCLID & MSCLID setup
• Understanding of lead capture, attribution and conversion tracking
• Experience implementing booking/demo request tools and lead generation software
E-commerce
• Experience supporting websites transitioning from B2B lead generation into both lead gen and e-commerce multi-site.
• Knowledge of Webflow e-commerce capabilities and relevant third-party integrations (shopify would be a bonus.)
• Ability to recommend appropriate solutions for subscriptions, checkout flows and customer journeys
SEO & Analytics
• Technical SEO knowledge
• Experience implementing and updating structured data/schema markup across multiple locales/ languages.
• Familiarity with analytics platforms including:
o Google Analytics 4 & Google Tag Manager
o Microsoft Clarity
o Conversion tracking and reporting
Typical Ongoing Tasks
• Developing new page templates and modules
• Optimising existing website pages and user journeys
• Creating and A/B testing pop-ups, banners and engagement tools
• Fixing bugs and resolving technical issues
• UX improvements and conversion rate optimisation (CRO)
• Technical SEO implementation
• Schema updates and structured data management
• Form and integration maintenance
• Analytics and user behaviour analysis
• Advising on best practices and future website development
Future Projects
Potential project work may include:
• Launching new international locales
• Developing e-commerce functionality
• Creating new customer journeys and landing pages
• Integrating additional software and lead generation tools
• Website design and optimisation projects
What We're Looking For
We're looking for someone who:
• Is proactive and can recommend improvements rather than simply completing tasks
• Has excellent attention to detail
• Communicates clearly and can explain technical recommendations
• Is comfortable working alongside a proactive marketing team
• Can scope and estimate larger projects independently
To Apply
Please include:
1. Examples of Webflow websites you have developed or managed.
2. Examples of multi-locale or multilingual Webflow projects.
3. Any experience supporting e-commerce or lead gen websites.
4. Your hourly rate and/ or retainer and typical availability.
We are looking for a long-term partner who can help us continually improve and scale our website over the coming years.
We are looking for an experienced freelance Webflow Developer to provide ongoing support and development for our established international website.
Our website is currently focused on B2B lead generation, but we are looking to expand into e-commerce and direct-to-consumer journeys. We need a proactive developer who can not only implement changes but also advise on best practices, user experience improvements, technical SEO and future scalability.
This is an ongoing relationship, initially around 8-10 hours per month, with additional project work available for larger initiatives such as launching new locales, developing e-commerce functionality, and creating new website experiences.
Essential Skills & Experience
Webflow
• Strong commercial experience with Webflow
• Experience managing websites with multiple locales/languages
• Understanding of how changes are managed between primary and secondary locales
• Experience developing reusable templates and CMS-driven content structures
• Strong knowledge of responsive design and performance optimisation
Integrations & Lead Generation
• Experience integrating forms with Salesforce / Pardot
• Experience with UTM, GCLID & MSCLID setup
• Understanding of lead capture, attribution and conversion tracking
• Experience implementing booking/demo request tools and lead generation software
E-commerce
• Experience supporting websites transitioning from B2B lead generation into both lead gen and e-commerce multi-site.
• Knowledge of Webflow e-commerce capabilities and relevant third-party integrations (shopify would be a bonus.)
• Ability to recommend appropriate solutions for subscriptions, checkout flows and customer journeys
SEO & Analytics
• Technical SEO knowledge
• Experience implementing and updating structured data/schema markup across multiple locales/ languages.
• Familiarity with analytics platforms including:
o Google Analytics 4 & Google Tag Manager
o Microsoft Clarity
o Conversion tracking and reporting
Typical Ongoing Tasks
• Developing new page templates and modules
• Optimising existing website pages and user journeys
• Creating and A/B testing pop-ups, banners and engagement tools
• Fixing bugs and resolving technical issues
• UX improvements and conversion rate optimisation (CRO)
• Technical SEO implementation
• Schema updates and structured data management
• Form and integration maintenance
• Analytics and user behaviour analysis
• Advising on best practices and future website development
Future Projects
Potential project work may include:
• Launching new international locales
• Developing e-commerce functionality
• Creating new customer journeys and landing pages
• Integrating additional software and lead generation tools
• Website design and optimisation projects
What We're Looking For
We're looking for someone who:
• Is proactive and can recommend improvements rather than simply completing tasks
• Has excellent attention to detail
• Communicates clearly and can explain technical recommendations
• Is comfortable working alongside a proactive marketing team
• Can scope and estimate larger projects independently
To Apply
Please include:
1. Examples of Webflow websites you have developed or managed.
2. Examples of multi-locale or multilingual Webflow projects.
3. Any experience supporting e-commerce or lead gen websites.
4. Your hourly rate and/ or retainer and typical availability.
We are looking for a long-term partner who can help us continually improve and scale our website over the coming years.