Pembuatan website

In conclusion, implementing the concept of business strategy in SMEs has a positive impact on performance and business sustainability. However, there are still challenges in implementing this concept, especially in SMEs that lack understanding and awareness of its importance. Insufficient resources are also a challenge in executing business strategy, whether it's human resources, technology, or capital.

Therefore, it is recommended for SMEs to increase their understanding and awareness of the importance of business strategy through training and socialization for employees and management. Additionally, they need to pay attention to the factors that influence the implementation of business strategy, such as human resources, organizational culture, and resource availability. SMEs should allocate adequate resources to implement business strategy and create an organizational culture that supports the concept for the best results.