Mérida Real Estate Website Development

Job ID: 40312285

Budget: $250 – $750 USD

Website Requirements – BD Propiedades (Mérida Real Estate Platform)

We are looking to develop a modern, high-performing real estate website inspired by platforms such as Merida Living, but fully tailored to our brand and market focus.

The website will serve as a property search platform exclusively focused on houses in Mérida, Yucatán, with the addition of selected coastal properties near Mérida (such as Progreso and surrounding Yucatán coast areas).



1. Core Concept

The website should function as:
• A property search engine
• A professional real estate showcase
• A lead generation tool
• A content platform (blog)



2. Property Search Functionality

The central feature of the website must be a clean and intuitive “Search Properties” system.

Filters should include:
• Price range (primary filter)
• Location:
• Mérida (by neighborhoods if possible)
• Coastal areas (Progreso, Chelem, Chicxulub, etc.)
• Bedrooms
• Bathrooms
• Property status (For Sale / For Rent)

Important:
• The platform will focus only on houses (no apartments, land, or commercial listings)
• The search must be fast, mobile-friendly, and visually appealing



3. Property Listings

Each property listing should include:
• High-quality image gallery
• Key property details:
• Price
• Location
• Size (construction and land)
• Bedrooms / Bathrooms
• Description (SEO-friendly)
• Embedded YouTube video tour
• Call-to-action buttons:
• Contact via WhatsApp
• Schedule a viewing



4. Geographic Focus

The website must clearly communicate specialization in:
• Mérida, Yucatán (primary market)
• Yucatán Coast (secondary market):
• Progreso
• Chelem
• Chicxulub
• Other nearby coastal towns



5. Blog Section

A built-in blog to support SEO and authority.

Content themes:
• Living in Mérida
• Real estate investment in Yucatán
• Neighborhood guides
• Buying process for foreigners in Mexico
• Lifestyle and local culture



6. Integrations & Social Media

The website should include:
• Direct links to:
• Facebook
• YouTube
• Integration with WhatsApp (click-to-chat)
• Ability to embed videos from YouTube inside listings



7. Design & UX
• Clean, modern, premium look
• Inspired by international real estate platforms
• Strong visual identity (luxury but approachable)
• Mobile-first design
• Fast loading speed



8. Lead Generation

The website must be optimized to generate leads:
• Contact forms on every property page
• Sticky WhatsApp button
• Clear CTAs (“Book a visit”, “Request more information”)
• Optional:
• Newsletter subscription
• Lead capture forms



9. Property Management Panel (CMS – Key Requirement)

The website must include a very simple, intuitive, and user-friendly admin panel that allows our team to manage listings independently without technical knowledge.

Key requirements:
• Easy property upload (step-by-step or form-based)
• Ability to:
• Add/edit/delete listings
• Upload photos (drag & drop preferred)
• Paste YouTube video links (auto-embed)
• Input property details (price, location, features, etc.)
• Predefined fields to avoid errors and maintain consistency
• Option to duplicate listings (to speed up work)
• Auto-formatting for listings (clean, consistent design)
• Mobile-friendly backend (we may upload from phone)

Important:
The system must be designed so that we can fully manage the website ourselves, without relying on developers for daily updates.



10. Scalability

The platform should allow:
• Easy addition of new listings
• Editing and updating properties
• Expansion of blog content
• Future integration with CRM or listing platforms (if needed)



Goal

To create a powerful, conversion-driven real estate website that positions BD Propiedades as a leading authority in the Mérida market and attracts both local and international buyers—while remaining easy for our team to manage internally on a daily basis.