WordPress Website Build – Pressure Washing Company

## Project Overview
I’m looking for an experienced WordPress developer to build a high-converting, SEO-optimized website for my pressure washing/soft washing business:

Lowcountry Surface Pros (Charleston, SC)

This is a lead generation website, not just a design project. The goal is to generate phone calls and quote requests from local homeowners.


## Scope of Work. (See attached word document for FULL description!!)

### Website Requirements
- Platform: WordPress (self-hosted)
- Clean, modern, professional design (NOT cartoonish)
- Fast loading (optimized for performance)
- Fully mobile responsive
- Easy for me to edit after delivery

---

## Required Pages (SEO Structure)

You MUST build the following pages:

- Home
- House Washing Charleston SC
- Roof Cleaning Charleston SC
- Driveway Cleaning Charleston SC
- Pressure Washing Charleston SC
- Patio / Pool Deck Cleaning Charleston SC
- Commercial Pressure Washing Charleston SC
- About
- Service Areas
- Contact / Free Quote

---

## SEO Requirements (VERY IMPORTANT)

This project requires on-page SEO implementation, not just design.

You must:
- Optimize each page for a primary keyword (local Charleston keywords)
- Proper H1, H2 heading structure
- SEO-friendly URLs
- Title tags + meta descriptions for all pages
- Internal linking between pages
- Image optimization (file names + alt tags)
- Mobile-first design
- Fast load speed (under ~3 seconds)

Bonus:
- Local business schema markup
- Google map integration on contact page

---

## Conversion Requirements (Lead Generation)

The website must be built to generate leads:

- Sticky header with phone number
- Click-to-call button on mobile
- “Get Free Quote” buttons throughout
- Quote form on homepage + contact page

### Quote Form Fields (QUOTEIQ integration):
- Name
- Phone (required)
- Email
- Address
- Service needed
- Notes
- Optional photo upload

Form submissions should:
- Send to email
- (Optional) SMS notification

---

## Service Area

Primary location:
- Charleston, SC

Also targeting:
- West Ashley
- James Island
- Johns Island
- Mount Pleasant
- North Charleston
- Summerville

---

## Design Direction

I want a clean, premium, modern service-based design

Reference style:
- Similar to high-end exterior cleaning companies

Design preferences:
- Strong hero section
- Large, bold headlines
- Clean service sections
- Minimal clutter
- Strong call-to-action buttons

---

## Technical Preferences

- Use a lightweight theme (Astra, Kadence, or similar)
- Avoid bloated builders unless necessary
- No locked/proprietary systems
- I must retain full ownership and access

---

## Deliverables

- Fully functional website
- All pages built and optimized
- Basic SEO implemented
- Contact/quote form working
- Mobile optimization complete

---

## Ideal Candidate

- Experience building local service websites
- Strong understanding of SEO (not just design)
- Experience with lead generation sites
- Able to recommend improvements (not just follow instructions)

---

## To Apply

Please include:
1. Examples of similar service-based websites you’ve built
2. Brief explanation of your SEO approach
3. Estimated timeline

---

## Goal

Build a site that:
- Ranks on Google
- Generates leads consistently
- Can scale over time with additional SEO