Website Usability Overhaul

I'm seeking an experienced web developer to conduct a full site audit of www.gulfh.com and suggest improvements. This website has been functioning for many years, and while we are happy with the current theme (which we've purchased), it has recently been upgraded, causing some images and text to become misaligned. We need someone to tidy it up and check the links. We'll provide all necessary content, images, and text.

Areas for Improvement:

Usability (High Priority)
- Improved navigation
- Hard to find important pages
- Broken links in navigation

Design (High Priority)
- Refresh visuals
- Stronger brand consistency

Technical (High Priority)
- Implement SEO
- Set up analytics
- Ensure SSL security

Content (Medium Priority)
- Boost clarity and structure
- Targeted CTAs

Features (Medium Priority)
- Add interactive tools
- Customer-centric forms

Ideal Skills and Experience:
- Proficiency in web development and design
- Strong SEO knowledge
- Experience with analytics tools
- Attention to detail for content alignment
- Familiarity with SSL implementation
- UI/UX expertise for improved navigation

Please provide a detailed action plan (task list), estimated hours for completion (for each task), and cost for each task.