Website SEO + Make It AI-Discoverable (GEO/AEO) + Ultra-Fast Speed
Budget: ₹1,500 – ₹12,500 INR
Scope of Work (Maximum Coverage, No Fluff)
You will deliver and implement the following.
1) Technical SEO — “One-Page Fix” + Site-Wide Hygiene
Crawl + fix: broken links, 4xx/5xx, redirect chains, canonical mistakes
Indexing control: robots.txt + sitemap.xml + index/noindex discipline
URL structure cleanup (duplicates, parameters, thin pages, messy slugs)
Internal linking architecture (topic hubs, breadcrumbs, contextual links)
Structured navigation for bots + humans (header/footer sanity, no clutter)
Ensure clean renderability: no blocked resources that break Google’s view
2) Speed Optimization (Non-Negotiable)
Goal: priority pages should open “instantly” with a target <1.5s perceived load under normal conditions.
What you’ll optimize (as applicable):
Hosting/server response: caching layers, compression, HTTP/2/3, CDN
Image optimization: WebP/AVIF, resizing, lazy loading, critical images preload
CSS/JS reduction: remove bloat, defer non-critical scripts, eliminate render-blockers
Font optimization: subset fonts, preload, reduce requests
Plugin/theme/app audit (remove heavy offenders; replace with lean alternatives)
Core Web Vitals focus (esp. LCP; good threshold is ≤2.5s) Source
You must document: what you changed, why, and the measurable impact.
3) Content + Image Quality Upgrade (Real Editorial Work)
Identify thin/weak pages and rewrite/expand with useful, human-grade content
Fix headings hierarchy (single, clear H1; logical H2/H3)
Improve title tags and meta descriptions (unique, compelling, keyword-aligned)
Image SEO: alt text, filenames, compression, relevance
Remove/replace filler content; improve clarity and authority signals
4) GEO/AEO / AI Search Readiness (Core Differentiator)
I want practical implementation that increases the chance AI systems can extract, trust, and reference the site.
Deliverables include:
“Answer-first” page sections: concise summaries, definitions, steps, comparisons
Entity clarity: consistent brand/service naming, topical clusters, internal linking to pillar pages
Add/validate structured data using Schema.org (Organization / Website / Article / Breadcrumb / FAQPage only where appropriate) Source
Author/editorial trust signals (bios, about, contact clarity; reduce anonymous content)
Source-backed content where relevant (citations/outbound references to reputable sources)
AI-bot accessibility sanity check (don’t accidentally block important crawlers; keep it clean and intentional)
5) Conversion & CTA Reliability (Because Traffic Without Leads is Noise)
Ensure contact/lead actions work flawlessly (forms, buttons, click-to-call, email)
Fix UX blockers that kill conversion (popups, layout issues, broken sections)
Basic tracking readiness (GA4/GSC basics; event tracking if feasible within scope)
Weekly Proof System (How Work Must Be Carried Forward)
Every week, you must send a single “Weekly Proof Pack” that includes:
A) Shipping Proof (What Changed)
List of URLs updated/created
Bullet list of fixes shipped (technical, content, speed, AI readiness)
B) Evidence (Screenshots Required)
Google Search Console screenshots showing movement in clicks/impressions/indexing coverage Source
Performance tool screenshots (PageSpeed/Lighthouse/WebPageTest-style) showing before/after speed metrics
Before/after page screenshots for key content/UX fixes
C) Change Log (No Hidden Work)
A simple tracker (Notion/Sheet/Trello): task → status → owner → ETA → link to page
D) Next Week Plan (No Excuses)
Top 5 priorities for next week
Risks/blocks you need from me (access, approvals, content input)
If a week passes with no proof pack, the engagement is off-track.
Fixed-Price Engagement (Milestones + Acceptance Criteria)
You must propose a fixed price with milestones. Here’s the structure I expect (you can refine it, but keep the same rigor):
Milestone 1 — Baseline + Battle Plan (Fast)
Deliver:
Technical audit + content audit + speed audit + AI readiness audit
Prioritized backlog (Impact / Effort / Dependencies) Acceptance: I receive the backlog + baseline screenshots + tool outputs summary.
Milestone 2 — Technical SEO Fix Sprint
Deliver:
Broken links/redirects/canonicals/indexing hygiene/internal linking baseline improvements Acceptance: URL list + crawl validation + indexing coverage screenshots.
Milestone 3 — Speed Optimization Sprint (Target: <1.5s feel)
Deliver:
Concrete speed upgrades with measurable before/after Acceptance: Performance screenshots + explanation of changes; improvement toward LCP good (≤2.5s) Source
Milestone 4 — Content + Image Upgrade Sprint
Deliver:
Upgraded priority pages (content completeness + metadata + headings + images) Acceptance: Published URLs + before/after screenshots.
Milestone 5 — GEO/AEO / AI Readiness Implementation
Deliver:
Structured data + answer-first formatting + topical structure upgrades Acceptance: Schema validation proof + page examples + internal linking map.
Milestone 6 — Results Review + Next Actions
Deliver:
Summary of measurable movement + what’s next Acceptance: GSC trend screenshots + performance trend screenshots + recommendations.
What I Will NOT Accept (Hard No’s)
Guaranteed #1 rankings, fake traffic promises, or “secret methods”
Spam link building as the main strategy (profiles, bookmarks, junk directories)
“Work done” with no URL list, no screenshots, no change log
Copy-paste AI content with no editorial improvement or factual grounding
Anything that risks long-term penalties or reputation damage
Cancellation / Exit Clause (Results-Oriented)
This Project must be measured by results and not the effort.
If I don’t see credible progress, clear proof, or strong communication, I reserve the right to cancel immediately and move to another freelancer.
This is a results-first contract. If you’re confident you can perform at that level, apply. If not, thank you and best of luck.
You will deliver and implement the following.
1) Technical SEO — “One-Page Fix” + Site-Wide Hygiene
Crawl + fix: broken links, 4xx/5xx, redirect chains, canonical mistakes
Indexing control: robots.txt + sitemap.xml + index/noindex discipline
URL structure cleanup (duplicates, parameters, thin pages, messy slugs)
Internal linking architecture (topic hubs, breadcrumbs, contextual links)
Structured navigation for bots + humans (header/footer sanity, no clutter)
Ensure clean renderability: no blocked resources that break Google’s view
2) Speed Optimization (Non-Negotiable)
Goal: priority pages should open “instantly” with a target <1.5s perceived load under normal conditions.
What you’ll optimize (as applicable):
Hosting/server response: caching layers, compression, HTTP/2/3, CDN
Image optimization: WebP/AVIF, resizing, lazy loading, critical images preload
CSS/JS reduction: remove bloat, defer non-critical scripts, eliminate render-blockers
Font optimization: subset fonts, preload, reduce requests
Plugin/theme/app audit (remove heavy offenders; replace with lean alternatives)
Core Web Vitals focus (esp. LCP; good threshold is ≤2.5s) Source
You must document: what you changed, why, and the measurable impact.
3) Content + Image Quality Upgrade (Real Editorial Work)
Identify thin/weak pages and rewrite/expand with useful, human-grade content
Fix headings hierarchy (single, clear H1; logical H2/H3)
Improve title tags and meta descriptions (unique, compelling, keyword-aligned)
Image SEO: alt text, filenames, compression, relevance
Remove/replace filler content; improve clarity and authority signals
4) GEO/AEO / AI Search Readiness (Core Differentiator)
I want practical implementation that increases the chance AI systems can extract, trust, and reference the site.
Deliverables include:
“Answer-first” page sections: concise summaries, definitions, steps, comparisons
Entity clarity: consistent brand/service naming, topical clusters, internal linking to pillar pages
Add/validate structured data using Schema.org (Organization / Website / Article / Breadcrumb / FAQPage only where appropriate) Source
Author/editorial trust signals (bios, about, contact clarity; reduce anonymous content)
Source-backed content where relevant (citations/outbound references to reputable sources)
AI-bot accessibility sanity check (don’t accidentally block important crawlers; keep it clean and intentional)
5) Conversion & CTA Reliability (Because Traffic Without Leads is Noise)
Ensure contact/lead actions work flawlessly (forms, buttons, click-to-call, email)
Fix UX blockers that kill conversion (popups, layout issues, broken sections)
Basic tracking readiness (GA4/GSC basics; event tracking if feasible within scope)
Weekly Proof System (How Work Must Be Carried Forward)
Every week, you must send a single “Weekly Proof Pack” that includes:
A) Shipping Proof (What Changed)
List of URLs updated/created
Bullet list of fixes shipped (technical, content, speed, AI readiness)
B) Evidence (Screenshots Required)
Google Search Console screenshots showing movement in clicks/impressions/indexing coverage Source
Performance tool screenshots (PageSpeed/Lighthouse/WebPageTest-style) showing before/after speed metrics
Before/after page screenshots for key content/UX fixes
C) Change Log (No Hidden Work)
A simple tracker (Notion/Sheet/Trello): task → status → owner → ETA → link to page
D) Next Week Plan (No Excuses)
Top 5 priorities for next week
Risks/blocks you need from me (access, approvals, content input)
If a week passes with no proof pack, the engagement is off-track.
Fixed-Price Engagement (Milestones + Acceptance Criteria)
You must propose a fixed price with milestones. Here’s the structure I expect (you can refine it, but keep the same rigor):
Milestone 1 — Baseline + Battle Plan (Fast)
Deliver:
Technical audit + content audit + speed audit + AI readiness audit
Prioritized backlog (Impact / Effort / Dependencies) Acceptance: I receive the backlog + baseline screenshots + tool outputs summary.
Milestone 2 — Technical SEO Fix Sprint
Deliver:
Broken links/redirects/canonicals/indexing hygiene/internal linking baseline improvements Acceptance: URL list + crawl validation + indexing coverage screenshots.
Milestone 3 — Speed Optimization Sprint (Target: <1.5s feel)
Deliver:
Concrete speed upgrades with measurable before/after Acceptance: Performance screenshots + explanation of changes; improvement toward LCP good (≤2.5s) Source
Milestone 4 — Content + Image Upgrade Sprint
Deliver:
Upgraded priority pages (content completeness + metadata + headings + images) Acceptance: Published URLs + before/after screenshots.
Milestone 5 — GEO/AEO / AI Readiness Implementation
Deliver:
Structured data + answer-first formatting + topical structure upgrades Acceptance: Schema validation proof + page examples + internal linking map.
Milestone 6 — Results Review + Next Actions
Deliver:
Summary of measurable movement + what’s next Acceptance: GSC trend screenshots + performance trend screenshots + recommendations.
What I Will NOT Accept (Hard No’s)
Guaranteed #1 rankings, fake traffic promises, or “secret methods”
Spam link building as the main strategy (profiles, bookmarks, junk directories)
“Work done” with no URL list, no screenshots, no change log
Copy-paste AI content with no editorial improvement or factual grounding
Anything that risks long-term penalties or reputation damage
Cancellation / Exit Clause (Results-Oriented)
This Project must be measured by results and not the effort.
If I don’t see credible progress, clear proof, or strong communication, I reserve the right to cancel immediately and move to another freelancer.
This is a results-first contract. If you’re confident you can perform at that level, apply. If not, thank you and best of luck.