Website Performance Enhancement

I need all of this doing

Turner Groundscare’s setup (WordPress + Ecwid store + Local Inventory) and SEO/ads goals.

We have issues with Technical & Performance (Core Web Vitals)

Likely bottlenecks spotted on homepage


1. Compress & modernize homepage media
Convert hero and major product imagery to WebP/AVIF, deliver responsive `srcset`

2. Trim render‑blocking resources


3. Audit third‑party scripts


4. Cache & TTFB
Enable full‑page caching + Object caching; add CDN for static assets to reduce server time.

5) Structured Data (Schema): LocalBusiness + Products + Merchant Listings

5.1 Local Business (sitewide, on Contact/About pages)

5.2 Product + Offer (merchant listings)

5.3 Local Inventory (click & collect / in‑store): align site content and Merchant Center:
6) Content Strategy: E‑E‑A‑T & Trust Signals

7) Ecwid Store Optimization

8) Google Merchant Center Alignment

On the website

Make sure the landing page used in Merchant Center displays the same price/availability as feed/structured data and doesn’t dynamically change per user

9) Local SEO: Google Business Profile (GBP)
Sync hours services brands (John Deere, STIHL, Timberwolf, Honda, Grillo), and products to GBP.
Use LocalBusiness schema
10) Analytics & Search Console
Setup essentials
Verify property in Search Console; submit sitemaps; use URL Inspection s)