Website Development for Adwallz Startup

REQUEST FOR PROPOSAL (RFP)

Website Design & Development – Adwallz

Company Overview

Adwallz is India’s pioneering AI-powered digital wall advertising platform, transforming physical walls into intelligent, data-driven media assets.
Tagline: Organize. Digitize. Simplify Walls.

We bridge advertisers, asset owners, artists, painters, and execution partners into a seamless, scalable OOH ecosystem—positioning Adwallz as the future of physical advertising in a digital world.

⸻

Project Objective

To design and develop a high-impact, tech-forward website that positions Adwallz as a category pioneer in AI-powered outdoor advertising, combining fast go-live capability with a flagship immersive experience.

⸻

Project Scope (2 Components)

Component 1: Basic Website (Fast Go-Live)
• Timeline: 5 working days
• Approach: AI-assisted web platforms (Webflow / Framer / equivalent)
• Purpose: Credibility, lead generation, market presence

Key Requirements
• Homepage with video/motion hero + clear CTAs
• Pages: About, Services, Sectors, Case Studies (lite), Contact
• Responsive, SEO-ready, CMS-enabled
• Clean, modern, tech-driven UI

⸻

Component 2: Advanced Immersive Website
• Timeline: 4–6 weeks
• Purpose: Flagship brand experience, enterprise & PR storytelling

Key Requirements
• 3D virtual intro experience (cinematic landing)
• Interactive 3D Demo Zone showcasing 10 walls across POIs (Airport, Transport Nagar, Markets, IT Parks, etc.)
• Split-screen comparison: Adwallz vs Traditional Billboards
• Interactive map (location intelligence demo)
• Animated data visualizations (ROI, reach, engagement)
• Sector-wise before/after wall mockups
• Optional AR wall preview (mobile)
• Login area (demo): Campaign Planner & Budget Estimator

⸻

Brand & Design Direction
• Tone: Cool, edgy, tech-driven, credible
• Look & Feel: Modern, immersive, data-led, minimal clutter
• Positioning: AI-first, wall-specific intelligence (geo-fencing, footfall, weather-based content)

⸻

Target Audience
• CEOs, CMOs, VPs/AVPs Marketing
• Media Buying Heads
• Brand Managers
• Enterprise & Government advertisers

⸻

Agency Capabilities Required
• UI/UX & interaction design
• 3D / WebGL / immersive experiences (Three.js, Babylon.js, Unity WebGL or equivalent)
• Performance optimization (desktop + mobile)
• SEO-friendly architecture
• Scalable, future-ready build

⸻

Deliverables
• Fully functional website (Phase 1 & Phase 2)
• Design system & brand consistency
• Source files & documentation
• Deployment & handover support

⸻

Proposal Submission Requirements

Agencies to share:
1. Relevant work (web, 3D, immersive, adtech preferred)
2. Technical approach & suggested stack
3. Team structure
4. Timelines (Phase-wise)
5. Commercials (Phase-wise)
6. Assumptions & dependencies

⸻

Evaluation Criteria
• Strategic understanding of Adwallz vision
• Creativity & innovation
• Technical capability (3D & performance)
• Clarity of execution plan
• Cost-effectiveness & scalability

⸻

Adwallz
Organize. Digitize. Simplify Walls.