Website Design and Development for FNM Properties (Dubai Real Estate)
Budget: $250 – $750 USD
About us:
FNM Properties is a boutique real estate advisory based in Dubai. We focus on curated off-plan, Rentals and ready projects in Dubai and the UAE, working very closely and personally with our clients. We are looking for a clean, modern and fast website that supports lead generation and makes it easy for users to explore projects and contact us.
⸻
1. Design Style
We need a website that is:
• Clean, minimalist and premium looking
• Easy to navigate, mobile first and fully responsive
• Fast loading and SEO friendly
• With clear CTAs and a strong focus on lead generation
• Colors and fonts should feel high end and modern, matching a luxury real estate brand
You can think of contemporary Dubai agencies and high-end brokerages as reference for the general look and feel.
⸻
2. Core Goals
The website should:
• Generate qualified leads for Dubai property investments
• Make it easy for users to contact us via WhatsApp, call and email
• Present our projects in a clear and structured way
• Allow users to compare listings and download brochures after sharing their details
• Collect and store leads so we can send newsletters and follow up consistently
⸻
3. Main Features Required
Please make sure you can implement all of the following:
1. Easy Contact Options
• Persistent WhatsApp button
• Visible contact options on every page
• Simple call and email forms
2. WhatsApp Integration
• Floating WhatsApp button that opens a chat with our number
• Option to place WhatsApp CTAs on project pages
3. Lead Forms and Brochure Downloads
• Users can submit a short form (name, email, phone, budget or interest)
• After submitting, they can download a brochure for the selected project
• We should be able to change brochures and attach different PDFs per project
4. Listings and Project Pages
• A structured way to list multiple projects
• Project pages should show:
• Basic info (location, developer, handover, status)
• Unit types (Studio, 1 BR, 2 BR etc.)
• Key highlights and amenities
• Payment plan overview
• Image gallery and possibly embedded videos
• Easy for us to add and edit projects later in the backend
5. Search and Filters
• Search and filter option for projects by:
• Location or area
• Developer
• Property type (apartment, villa, townhouse, etc.)
• Simple and intuitive for users
6. Compare Function
• Option for users to select multiple listings and compare them side by side
• Comparison should include key info such as price range, size, payment plan, developer and handover date
7. XML Feed Support
• Ability to upload XML feeds for listings
• The system should import or update listings from XML so we do not have to enter everything manually
8. Developer Pages
• Dedicated developer pages that show:
• Short developer profile
• All available projects from that developer on our site
• Example: Emaar page, Damac page, Binghatti page etc.
⸻
4. Newsletter & Lead Management
We want to actively build and use our own lead base from the website:
• All leads from forms (project enquiries, brochure downloads, general contact) should be stored in a structured way
• We need an integration with an email marketing tool (for example Mailchimp, Brevo/Sendinblue or similar)
• We want to be able to send newsletters to all collected leads directly from that system
• Ideally, tags or simple segmentation (e.g. by project, budget, interest) would be possible
Please propose a setup that makes it easy for us to:
• Export leads (CSV)
• Manage consent / GDPR checkboxes in forms
• Send regular newsletters to our entire lead list
⸻
5. Flexibility for Landing Pages / Special Events
We regularly have special launches, events or campaigns.
• The website must allow us to easily create temporary landing pages (for example for a specific project launch or event)
• We need a simple way in the CMS to:
• Duplicate an existing page layout
• Change images, text, forms and CTAs
• Publish and unpublish these pages without needing a developer each time
This is very important for us, as Dubai launches are often time-sensitive and we need to move fast.
⸻
6. Technical Requirements
• You can use WordPress or another CMS, but it must be easy for us to edit text, images, projects and landing pages
• Website must be responsive on mobile, tablet and desktop
• Basic SEO setup: meta titles, meta descriptions, clean URLs
• Fast loading and optimized images
• Clear backend structure for managing:
• Projects
• Developers
• Brochures
• Leads / newsletter integration
• Landing pages
• Blog or news (optional, but good to have)
⸻
7. What we will provide
• Logo and basic brand colors
• Example websites we like as reference for style
• Initial project data (text, images, brochures)
• WhatsApp number and contact details
• Basic ideas for landing pages and campaigns
⸻
8. What we expect from you
• Full design and development of the site based on the requirements above
• Suggestions for the best tech stack or theme to achieve this
• Clean, well structured backend so we can manage projects, leads and landing pages ourselves
• Basic onboarding or short documentation on how to:
• Add / edit projects
• Upload / change brochures
• Create new landing pages
• Manage newsletter integration
If you need anything else to quote accurately, please let us know in your response.
FNM Properties is a boutique real estate advisory based in Dubai. We focus on curated off-plan, Rentals and ready projects in Dubai and the UAE, working very closely and personally with our clients. We are looking for a clean, modern and fast website that supports lead generation and makes it easy for users to explore projects and contact us.
⸻
1. Design Style
We need a website that is:
• Clean, minimalist and premium looking
• Easy to navigate, mobile first and fully responsive
• Fast loading and SEO friendly
• With clear CTAs and a strong focus on lead generation
• Colors and fonts should feel high end and modern, matching a luxury real estate brand
You can think of contemporary Dubai agencies and high-end brokerages as reference for the general look and feel.
⸻
2. Core Goals
The website should:
• Generate qualified leads for Dubai property investments
• Make it easy for users to contact us via WhatsApp, call and email
• Present our projects in a clear and structured way
• Allow users to compare listings and download brochures after sharing their details
• Collect and store leads so we can send newsletters and follow up consistently
⸻
3. Main Features Required
Please make sure you can implement all of the following:
1. Easy Contact Options
• Persistent WhatsApp button
• Visible contact options on every page
• Simple call and email forms
2. WhatsApp Integration
• Floating WhatsApp button that opens a chat with our number
• Option to place WhatsApp CTAs on project pages
3. Lead Forms and Brochure Downloads
• Users can submit a short form (name, email, phone, budget or interest)
• After submitting, they can download a brochure for the selected project
• We should be able to change brochures and attach different PDFs per project
4. Listings and Project Pages
• A structured way to list multiple projects
• Project pages should show:
• Basic info (location, developer, handover, status)
• Unit types (Studio, 1 BR, 2 BR etc.)
• Key highlights and amenities
• Payment plan overview
• Image gallery and possibly embedded videos
• Easy for us to add and edit projects later in the backend
5. Search and Filters
• Search and filter option for projects by:
• Location or area
• Developer
• Property type (apartment, villa, townhouse, etc.)
• Simple and intuitive for users
6. Compare Function
• Option for users to select multiple listings and compare them side by side
• Comparison should include key info such as price range, size, payment plan, developer and handover date
7. XML Feed Support
• Ability to upload XML feeds for listings
• The system should import or update listings from XML so we do not have to enter everything manually
8. Developer Pages
• Dedicated developer pages that show:
• Short developer profile
• All available projects from that developer on our site
• Example: Emaar page, Damac page, Binghatti page etc.
⸻
4. Newsletter & Lead Management
We want to actively build and use our own lead base from the website:
• All leads from forms (project enquiries, brochure downloads, general contact) should be stored in a structured way
• We need an integration with an email marketing tool (for example Mailchimp, Brevo/Sendinblue or similar)
• We want to be able to send newsletters to all collected leads directly from that system
• Ideally, tags or simple segmentation (e.g. by project, budget, interest) would be possible
Please propose a setup that makes it easy for us to:
• Export leads (CSV)
• Manage consent / GDPR checkboxes in forms
• Send regular newsletters to our entire lead list
⸻
5. Flexibility for Landing Pages / Special Events
We regularly have special launches, events or campaigns.
• The website must allow us to easily create temporary landing pages (for example for a specific project launch or event)
• We need a simple way in the CMS to:
• Duplicate an existing page layout
• Change images, text, forms and CTAs
• Publish and unpublish these pages without needing a developer each time
This is very important for us, as Dubai launches are often time-sensitive and we need to move fast.
⸻
6. Technical Requirements
• You can use WordPress or another CMS, but it must be easy for us to edit text, images, projects and landing pages
• Website must be responsive on mobile, tablet and desktop
• Basic SEO setup: meta titles, meta descriptions, clean URLs
• Fast loading and optimized images
• Clear backend structure for managing:
• Projects
• Developers
• Brochures
• Leads / newsletter integration
• Landing pages
• Blog or news (optional, but good to have)
⸻
7. What we will provide
• Logo and basic brand colors
• Example websites we like as reference for style
• Initial project data (text, images, brochures)
• WhatsApp number and contact details
• Basic ideas for landing pages and campaigns
⸻
8. What we expect from you
• Full design and development of the site based on the requirements above
• Suggestions for the best tech stack or theme to achieve this
• Clean, well structured backend so we can manage projects, leads and landing pages ourselves
• Basic onboarding or short documentation on how to:
• Add / edit projects
• Upload / change brochures
• Create new landing pages
• Manage newsletter integration
If you need anything else to quote accurately, please let us know in your response.