Salon SEO & UI Optimization

I run a local hair salon & spa and need a focused SEO campaign that lifts our search engine rankings while refreshing the site’s user interface so visitors quickly find services, book appointments, and call us. The core of the job is two-fold:

1. SEO for higher rankings
• Research and target the most relevant local keywords for hair, spa, and beauty services
• Optimise page titles, meta descriptions, headers, and image alt text
• Tidy up internal linking and submit an updated sitemap so Google crawls everything efficiently

2. User-interface improvements
• Refine page layouts and navigation flow so mobile and desktop users reach the booking button in as few clicks as possible
• Harmonise colours, fonts, and imagery with our brand to increase trust and time on site

I’m open to additional ideas—if you see opportunities in loading speed or mobile responsiveness, mention them—but the immediate priority is ranking performance and UI clarity.

Please share examples that prove your experience delivering measurable ranking gains and interface redesigns in similar small-business settings. Tell me briefly how you would approach both the SEO work and the UI refresh, and include any tools you lean on (e.g., Google Search Console, Ahrefs, Figma, WordPress plugins).

I’ll set milestones for keyword research, on-page updates, and final UI deployment, signing off each as goals are met.