Rustic E-commerce Site for Woodworking

I'm seeking an experienced web developer to create an e-commerce website for my woodworking business. We specialize in handcrafted items like cutting boards, serving trays, and charcuterie boards.

Key Requirements:
- Rustic and traditional design
- Shopping cart functionality
- User reviews and ratings
- Secure payment gateway integration

Ideal Skills and Experience:
- Proven e-commerce website development
- Strong design skills with a focus on rustic aesthetics
- Experience implementing user review systems and secure payment gateways
- Familiarity with SEO best practices to enhance site visibility

Please provide a portfolio showcasing similar projects and a detailed plan on how you would approach this task.