Physical Products Ecommerce Website Build

I’m ready to launch an online store for my line of physical products and need a full-featured ecommerce website built from the ground up. The core requirements are straightforward: shoppers must be able to refine items with a robust product search filter and save favourites to a Wishlist for later purchase. Everything else—design style, add-ons, and back-office setup—should revolve around giving customers a smooth browsing-to-checkout experience.

I haven’t locked myself into a platform yet, so if you specialise in Shopify, WooCommerce, Magento, or have another solid suggestion, I’m happy to hear your reasoning and let you guide the final choice. Whichever route we take, I’ll need secure payment integration, mobile-friendly pages, and straightforward admin controls so I can manage inventory, pricing, and promotions without digging into code.

Please outline:
• The platform you recommend and why
• A high-level build plan with milestones (design, development, launch)
• Any themes, apps, or custom modules you expect to use for the search filter and Wishlist

Once the site passes final testing and I can add products, process test orders, and see the Wishlist and filter in action, the project will be considered complete.