Personal Branding Website Enhancement
Budget: $15 – $25 CAD
Website Design & UX Brief – Raising for Success
We’ve built the foundation of our website, including core messaging, written content, and overall structure. At this stage, we’re looking to bring in a professional web designer to elevate the site into a highly polished, interactive, and best-in-class personal brand platform.
Objective
Transform an already content-rich website into a visually compelling, high-conversion, and emotionally engaging digital experience that reflects a premium personal brand and supports long-term growth (book, social, partnerships, audience).
What We Have Today
Core messaging and positioning clearly defined
Majority of written content complete (homepage, articles, sections)
Directionally clear site structure
Strong brand concept and voice
What We Need Help With
1. Visual Design & Brand Expression
Elevate the overall look and feel to a premium, modern standard
Clean, confident, and minimal design that aligns with a high-performing personal brand
Strong typography, spacing, and visual hierarchy
Consistent use of brand colors (warm neutrals, burnt orange, navy, forest green)
2. UX & Flow Optimization
Improve how users move through the site
Make the message hit clearly within the first 3–5 seconds
Simplify navigation and guide users toward key actions (follow, subscribe, read, engage)
Reduce any friction or “thinking” required by the user
3. Homepage Impact (Critical)
Create a high-impact hero section that immediately communicates the core idea:
→ Having kids is an advantage, not a trade-off
Strong emotional hook above the fold
Clear call-to-action (email list, follow, read, etc.)
4. Interactivity & Engagement
Add subtle but effective interactions (scroll effects, transitions, section reveals)
Make the site feel dynamic, not static
Highlight content in a way that encourages deeper exploration
5. Content Presentation
Improve how articles, posts, and ideas are displayed
Make written content feel more engaging and digestible
Build a system that showcases thought leadership (not just “blog posts”)
6. Conversion & Growth
Integrate email capture in a clean, non-intrusive way
Optimize for audience growth across social platforms
Ensure the site supports future monetization (book, speaking, products)
Technical & Practical Requirements
Ease of Use (Very Important)
The backend must be simple and intuitive
Our executive assistant should be able to:
Upload new articles
Add photos and videos
Make minor edits without developer support
Platform Preference
Open to recommendations (Webflow, Framer, etc.)
Priority is performance, flexibility, and ease of ongoing use
Performance
Fast load times
Fully optimized for mobile
Clean, responsive design across all devices
Tone & Feel
Authentic, real, and human
Not corporate, not overly “designed”
Should feel like a movement, not just a personal website
Emotional, but controlled and confident
Success Looks Like
A site that immediately captures attention and communicates the core message
A clear, memorable experience that people want to come back to
Strong alignment with social content and personal brand
Easy for our team to manage and evolve over time
One Add-On I’d Push You to Include (important)
We are not looking for a generic personal brand site. We’re building a platform that will support a book, a growing audience, and long-term brand expansion. We want this to feel differentiated and intentional.
We’ve built the foundation of our website, including core messaging, written content, and overall structure. At this stage, we’re looking to bring in a professional web designer to elevate the site into a highly polished, interactive, and best-in-class personal brand platform.
Objective
Transform an already content-rich website into a visually compelling, high-conversion, and emotionally engaging digital experience that reflects a premium personal brand and supports long-term growth (book, social, partnerships, audience).
What We Have Today
Core messaging and positioning clearly defined
Majority of written content complete (homepage, articles, sections)
Directionally clear site structure
Strong brand concept and voice
What We Need Help With
1. Visual Design & Brand Expression
Elevate the overall look and feel to a premium, modern standard
Clean, confident, and minimal design that aligns with a high-performing personal brand
Strong typography, spacing, and visual hierarchy
Consistent use of brand colors (warm neutrals, burnt orange, navy, forest green)
2. UX & Flow Optimization
Improve how users move through the site
Make the message hit clearly within the first 3–5 seconds
Simplify navigation and guide users toward key actions (follow, subscribe, read, engage)
Reduce any friction or “thinking” required by the user
3. Homepage Impact (Critical)
Create a high-impact hero section that immediately communicates the core idea:
→ Having kids is an advantage, not a trade-off
Strong emotional hook above the fold
Clear call-to-action (email list, follow, read, etc.)
4. Interactivity & Engagement
Add subtle but effective interactions (scroll effects, transitions, section reveals)
Make the site feel dynamic, not static
Highlight content in a way that encourages deeper exploration
5. Content Presentation
Improve how articles, posts, and ideas are displayed
Make written content feel more engaging and digestible
Build a system that showcases thought leadership (not just “blog posts”)
6. Conversion & Growth
Integrate email capture in a clean, non-intrusive way
Optimize for audience growth across social platforms
Ensure the site supports future monetization (book, speaking, products)
Technical & Practical Requirements
Ease of Use (Very Important)
The backend must be simple and intuitive
Our executive assistant should be able to:
Upload new articles
Add photos and videos
Make minor edits without developer support
Platform Preference
Open to recommendations (Webflow, Framer, etc.)
Priority is performance, flexibility, and ease of ongoing use
Performance
Fast load times
Fully optimized for mobile
Clean, responsive design across all devices
Tone & Feel
Authentic, real, and human
Not corporate, not overly “designed”
Should feel like a movement, not just a personal website
Emotional, but controlled and confident
Success Looks Like
A site that immediately captures attention and communicates the core message
A clear, memorable experience that people want to come back to
Strong alignment with social content and personal brand
Easy for our team to manage and evolve over time
One Add-On I’d Push You to Include (important)
We are not looking for a generic personal brand site. We’re building a platform that will support a book, a growing audience, and long-term brand expansion. We want this to feel differentiated and intentional.