Our company in the Arts and Entertainment sector is seeking skilled freelance web developers to help maintain our online presence. We want to update and maintain our websites that reflects our brand and engages our audience effectively.

Core Website Operations
• Implement and manage multiple website updates.
• Provide technical support to the marketing team such as, but not limited to:
a) Tracking pixel implementation
b) UTM parameter configuration
c) Conversion tracking and tagging
• Identify, troubleshoot, and resolve bugs across all company websites.
• Ensure stability, accuracy, and proper functionality of web properties. Website Development & Optimization
• Develop and implement blog functionality (categories, filtering, CMS-editing capability) when prioritized.
• Perform ongoing website maintenance including: a) Server updates
b) Platform upgrades
c) Security patching
d) Uptime monitoring
• Implement feature enhancements and content updates based on internal team requests.
• Optimize websites for:
a)Page speed
b)SEO best practices
c)Metadata structure
d)Accessibility standards
e)Search engine performance
Strategic Enhancements
• Lead UI/UX improvements to enhance site design, navigation, and user journeys.
• Execute sales and conversion optimization initiatives including:
a)A/B testing
b)Funnel analysis
c)Conversion Rate Optimization (CRO) strategies
• Research and evaluate new tools and platforms to streamline marketing workflows and improve digital performance.