Legal Digital Marketer & Website Developer Needed

Job ID: 39621424

Budget: $1,500 – $3,000 USD

Job Post – Lead Generation Focus

Title:
Lead Generation & Website Expert Needed for Law Group (PI, Tax, Bankruptcy, Corporate, Estate)

Description:
We are a full-service law group offering legal services in Personal Injury, Tax Law, Bankruptcy, Corporate Law, and Estate Planning. We’re looking for a results-driven freelancer or team to help us:
1. Build a professional website focused on generating leads
2. Set up a complete digital lead funnel (ads, SEO, landing pages, tracking)
3. Drive consistent new client inquiries for our practice areas



Scope of Work

1. Lead-Focused Website Development
• Build a modern, responsive website (WordPress, Webflow, or similar)
• Create optimized landing pages for each practice area (PI, Tax, etc.)
• Add conversion tools:
• Click-to-call buttons
• Lead capture forms
• Chat plugin (optional)
• Call tracking / appointment scheduling integration
• Write or optimize content for SEO and client conversion
• Clear trust elements: testimonials, credentials, FAQs, lawyer bios

2. Lead Generation Strategy + Execution
• Optimize Google Business Profile for local SEO
• Set up basic Local SEO: directories, NAP citations, maps ranking
• Set up & manage Google Ads and/or Facebook Ads (focus on PI, Tax, Bankruptcy)
• Geo-targeted campaigns for your region
• Create conversion-optimized ad copy and landing pages
• Basic email automation or CRM integration (optional)

3. Tracking, Reporting & Testing
• Set up Google Analytics, call tracking, and lead tracking
• Monitor campaigns and make improvements based on performance
• Provide regular reports on cost-per-lead, traffic, and conversions


Ideal Freelancer:
• Proven experience generating leads for law firms or professional services
• Portfolio of high-converting websites and ad campaigns
• Familiar with legal advertising compliance (no guarantees, required disclaimers)
• Strong copywriting skills for ads and landing pages
• Understands how to scale ad campaigns and track ROI
• Bonus: Familiar with tools like CallRail, HubSpot, Mailchimp, or Zapier



Timeline & Budget
• Site launch: within 1-2 weeks
• Ads & lead generation: begin as soon as the site is live
• Open to hourly or fixed-price proposals — prefer to test small, then grow



How to Apply

Please include:
• Samples of law or lead-gen websites you’ve built with success rates
• Examples of past marketing campaigns (especially for legal or service industries)
• Tools and platforms you use (Google Ads, WordPress, SEMRush, etc.)
• Availability and estimated pricing
• Bonus if you’ve generated leads in PI, Bankruptcy, or Tax Law before