Launch Sales-Ready Shopify Store

I’m starting fresh on Shopify and need someone to build a brand-new store that is easy for shoppers to discover and, more importantly, converts into sales. I’ll be shipping tangible goods, so everything—from collections to checkout—has to be tuned for physical product workflows such as inventory tracking, shipping rates, and returns.

Design & UX
My visual preference is a minimalistic, clean theme that feels modern yet uncluttered. Think generous whitespace, crisp typography, and product imagery that stands out without distractions. If you have a fast, lightweight theme in mind—or can customise Dawn or a similar base theme in Liquid—that would be ideal.

Core functionality I must have on day one
• Robust product filtering so visitors can quickly sort by size, style, or price.
• A customer-review system (Judge.me, Ali Reviews, or another reputable app) displayed prominently on product pages.

I also want the foundations laid for strong organic reach: meta tags, alt text, clean URLs, and basic on-page SEO best practices. If we nail the initial launch and traction comes quickly, I’ll keep you on retainer for ongoing optimisation, new feature roll-outs (perhaps a newsletter signup later), and regular maintenance.

Deliverables
1. Shopify account and store fully set up, theme installed, and branded to match provided assets.
2. Up to five sample products added—with variants—to demonstrate proper workflow.
3. Product filtering and review functionality live and tested.
4. Speed and SEO checks completed; core web vitals in the green.
5. Short Loom/video walkthrough showing how I can add products, edit pages, and fulfil orders.

Acceptance criteria: store passes checkout test orders, reviews submit correctly, filters return accurate results, and PageSpeed Insight scores 80+ on desktop.

If this sounds like your wheelhouse, let’s build something that sells today and scales tomorrow.