KEPLINGTON WELLINGTON Group Website Development

KEPLINGTON WELLINGTON GROUP (Consulting & Advisory)

Purpose

A separate consulting-focused website offering business development, government contracting guidance, and strategic advisory services.

⸻

Core Services
• Government Contract Consulting
• Business Formation & Compliance
• Funding & Capital Strategy
• Small Business & Minority Business Support
• Contract Readiness & Growth Strategy

⸻

Site Structure

Homepage
• Clear value proposition
• Who we help
• Service categories
• Call-to-action: “Schedule a Consultation”

⸻

About Page
• Company background
• Leadership overview
• Mission and vision

⸻

Services Page
• Government contracting guidance
• Business development strategy
• Compliance & registration assistance
• Strategic growth planning

⸻

Resources Page
• Educational content
• Guides
• FAQs

⸻

Contact Page
• Inquiry form
• Consultation scheduling
• Contact information

⸻

Design Direction (KWG)
• Clean, executive, professional
• Colors: Navy, gold, white
• Calm, authoritative tone

⸻

6. SEO & Marketing Setup (Both Sites)
• Keyword targeting by service
• Local SEO (Milwaukee-based optimization)
• Metadata optimization
• Google Search Console + Analytics
• Lead capture tracking

⸻

7. Future Expansion Capability
• Client portals
• Vendor registration
• Job listings
• Document upload portals