Healthcare Lead Generation Website
Budget: $250 – $750 USD
I’m launching a new healthcare-focused site whose single purpose is to turn visitors into qualified leads. From strategy to deployment, I need a professional who can build, optimise, and continually refine a web presence that converts.
Scope of work
• Plan the information architecture and user flow around a clear lead-capture funnel.
• Design and develop the site with fast load times, mobile responsiveness, and an accessible, trustworthy look that fits healthcare standards.
• Integrate secure forms and tracking so every submission is recorded in Google Analytics and pushed to my CRM.
• Apply on-page SEO, schema markup, and technical best practices to attract the right traffic.
• Set up split-testing and heat-mapping for ongoing conversion rate optimisation.
• Provide clear hand-over documentation so I can monitor performance and make minor edits.
Acceptance criteria
1. Site passes Core Web Vitals and loads in under 2 seconds on mobile.
2. All forms route data accurately to the CRM and trigger a confirmation email.
3. Tracking dashboards show traffic, form starts, completions, and cost-per-lead.
4. At least one A/B test is running before the first month closes.
Stack flexibility
I’m happy to consider WordPress, Webflow, or another CMS you recommend, provided it supports easy content updates, HIPAA-friendly security settings, and robust analytics integrations.
If you have a portfolio of lead-driven healthcare sites and can walk me through measurable results you achieved, let’s talk and get this project moving.
Scope of work
• Plan the information architecture and user flow around a clear lead-capture funnel.
• Design and develop the site with fast load times, mobile responsiveness, and an accessible, trustworthy look that fits healthcare standards.
• Integrate secure forms and tracking so every submission is recorded in Google Analytics and pushed to my CRM.
• Apply on-page SEO, schema markup, and technical best practices to attract the right traffic.
• Set up split-testing and heat-mapping for ongoing conversion rate optimisation.
• Provide clear hand-over documentation so I can monitor performance and make minor edits.
Acceptance criteria
1. Site passes Core Web Vitals and loads in under 2 seconds on mobile.
2. All forms route data accurately to the CRM and trigger a confirmation email.
3. Tracking dashboards show traffic, form starts, completions, and cost-per-lead.
4. At least one A/B test is running before the first month closes.
Stack flexibility
I’m happy to consider WordPress, Webflow, or another CMS you recommend, provided it supports easy content updates, HIPAA-friendly security settings, and robust analytics integrations.
If you have a portfolio of lead-driven healthcare sites and can walk me through measurable results you achieved, let’s talk and get this project moving.