B2B Freight Website & SEO

Job ID: 40283558

Budget: $750 – $1,500 USD

Job Title:
B2B Logistics Website Development + Advanced SEO Keyword Research (Freight Forwarding Lead Generation)

Project Overview

We are launching a UK-based international freight forwarding company and are looking for an experienced SEO specialist and web developer to build a high-performing lead-generation website.

The primary goal of this website is to attract importers and exporters searching for freight shipping services and convert those visitors into quote enquiries.

This is not a basic website project — we are specifically looking for someone with experience building SEO-driven B2B logistics or supply chain websites designed to generate inbound leads.

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Scope of Work

The freelancer will be responsible for the following:

1. SEO Keyword Research

- Identify high-intent transactional keywords used by companies searching for freight services.
- Focus on keywords related to:
- international freight forwarding
- container shipping
- import/export logistics
- door-to-door freight services
- Research competitor websites and identify keywords they rank for that generate enquiries.
- Provide a structured keyword plan including:
- primary keywords
- secondary keywords
- long-tail transactional search terms.

2. Website Structure & SEO Architecture

Build an SEO-optimised website structure including:

• Freight service pages
• Country-to-country shipping routes (e.g., China → UK shipping)
• Industry logistics pages (e.g., packaging materials, consumer goods, paper/wood logistics)
• Port-based shipping pages
• Freight guides and authority content.

The structure should support scaling to 200+ SEO pages over time.

3. Website Design & Development

Build a professional logistics website designed for high conversion rates, including:

- Clear freight service explanations
- Instant quote form on every page
- WhatsApp contact button
- Trust signals (certifications, partners, testimonials)
- Case study sections
- Conversion-optimised homepage layout.

4. Technical SEO Setup

The freelancer should implement:

- SEO-optimised page structure
- meta titles and descriptions
- internal linking strategy
- schema markup where relevant
- fast page loading
- mobile optimisation.

5. Competitor SEO Analysis

Analyse freight/logistics competitors and provide:

- keywords they rank for
- content gaps
- opportunities to outrank them.

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Goal of the Project

The goal of this website is to become a lead-generation engine for freight enquiries, targeting companies searching for logistics solutions such as:

- container shipping services
- international freight forwarding
- import/export logistics
- door-to-door shipping.

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Ideal Freelancer

We are looking for someone who:

• Has experience working with logistics / freight / B2B service websites
• Understands transactional SEO and lead generation
• Can design websites that convert visitors into enquiries
• Has strong keyword research and SEO strategy skills.

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Deliverables

• Full SEO keyword research document
• SEO-optimised website structure
• Completed professional logistics website
• On-page SEO implementation
• Conversion-optimised enquiry forms.

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Please include in your proposal

1. Examples of B2B websites you have built
2. Examples of SEO results achieved
3. Your approach to finding high-intent transactional keywords
4. Estimated timeline for project completion.

We are looking to build a long-term relationship with a skilled freelancer who can also assist with future SEO expansion.

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